Agenda

Three days that will change the way you think about B2B eCommerce.

October 2019

Conference

  • Opening Reception
  • General Sessions
  • Breakout Tracks
  • Networking Teams

Full Conference Agenda

Monday, October 14

10:00 AM – 12:00 PM

InsiteLearn Boot Camp Registration & Lunch

12:00 PM – 4:00 PM

InsiteLearn Boot Camp Sessions

5:00 PM – 8:00 PM

Engage Conference Registration & Welcome Reception

Tuesday, October 15

7:30 AM – 4:30 PM

Registration

7:30 AM – 8:30 AM

Breakfast

9:00 AM – 9:15 AM

Insite CEO Welcome

Wednesday, October 16

7:30 AM – 8:30 AM

Breakfast

9:00 AM – 9:45 AM

The Art of Inspiring Change

9:45 AM – 10:15 AM

2019 Customer Success Awards

Expand

 

9:15 AM – 10:00 AM

Re-Imaging Red Wing Shoe Company

10:00 AM – 10:15 AM

Break

10:15 AM – 11:50 AM

Breakout Track Sessions

12:00 PM – 1:00 PM

Lunch

1:00 PM – 2:35 PM

Breakout Track Sessions

2:35 PM – 2:45 PM

Break

2:45 PM – 4:05 PM

Breakout Track Sessions

4:10 PM – 4:40 PM

Manufacturer & Distributor Panel

4:45 PM – 5:00 PM

Day 1 Wrap

6:00 PM – 10:00 PM

After Party Event at Union Rooftop

Download Full Agenda

10:15 AM – 10:45 AM

Insite Product & Engineering Roadmap

10:45 AM – 11:00 AM

Break

11:05 AM – 11:50 AM

Breakout Track Sessions

12:00 PM – 1:00 PM

Lunch

1:00 PM – 2:35 PM

Breakout Track Sessions

2:35 PM – 3:00 PM

Closing Comments

Executive Track
Business User Track
Technical Track
General Sessions

Learn how to anchor digital initiatives to business value and ROI models to validate success.

View 2019 Topics »

Get more out of your Insite investment and your internal team to transform your business.

View 2019 Topics »

Connect with technically-minded people and learn how to leverage Insite’s native B2B functionality.

View 2019 Topics »

Keep up with the latest industry trends and learn how to get more out of your Insite investment.

View 2019 Topics »

Executive Track

Learn how to anchor digital initiatives to business value and ROI models to validate success.

View 2019 Topics »

Business User Track

Get more out of your Insite investment and your internal team to transform your business.

View 2019 Topics »

Technical Track

Connect with technically-minded people and learn how to leverage Insite’s native B2B functionality.

View 2019 Topics »

General Sessions

Keep up with the latest industry trends and learn how to get more out of your Insite investment.

View 2019 Topics »

Engage 2019 Speakers & Presenters

Michael Fanuele Linked In Profile
 

Michael Fanuele

Author

Justin Racine Linked In Profile
 

Justin Racine

Director of Marketing & eCommerce, Geriatric Medical

Jeff Hileman Linked In Profile
 

Jeff Hileman

Director of eCommerce, TestEquity

Dave Schneider Linked In Profile
 

Dave Schneider

Vice President/CMO, Red Wing Shoe Company

Josh Schoonmaker Linked In Profile
 

Josh Schoonmaker

Director of Digital Solutions, Consolidated Supply

Engage 2019 Speakers & Presenters

Michael Fanuele Linked In Profile
 

Michael Fanuele

Author

Justin Racine Linked In Profile
 

Justin Racine

Director of Marketing & eCommerce, Geriatric Medical

Jeff Hileman Linked In Profile
 

Jeff Hileman

Director of eCommerce, TestEquity

Dave Schneider Linked In Profile
 

Dave Schneider

Vice President/CMO, Red Wing Shoe Company

Josh Schoonmaker Linked In Profile
 

Josh Schoonmaker

Director of Digital Solutions, Consolidated Supply

Engage 2019 Speakers

Michael Fanuele Linked In Profile
 

Michael Fanuele

Author

Justin Racine Linked In Profile
 

Justin Racine

Dave Schneider Linked In Profile
 

Dave Schneider

Jeff Hileman Linked In Profile
 

Jeff Hileman

Josh Schoonmaker Linked In Profile
 

Josh Schoonmaker

Why Engage?
Frequently Asked Questions
Sponsor Engage 2019
Contact Us

Never Miss Another Engage Announcement

Keynote Speaker

Michael Fanuele

Michael Fanuele

Author

Bio:
Michael Fanuele has been lucky to spend most of his career as a brand strategist working with some pretty awesome people at some pretty great places. He is one of the most acclaimed strategic leaders in the industry, having achieved award-winning work for brands including Dos Equis, Arby’s, Cadillac, Charles Schwab, Cheerios, Unilever, The Cosmopolitan, The Economist, and Volvo. Most recently, Michael served as the Chief Creative Officer at General Mills. His first book – Stop Making Sense: The Art of Inspiring Anybody – was published July 2019.

Sessions:
The Art of Inspiring Change - Wednesday, October 16

Customer Speaker

Justine Racine

Justin Racine

Director of Marketing & eCommerce | Geriatric Medical

Bio:
Justin Racine is an award-winning, published marketing and eCommerce executive with over 10 years of experience in the B2C and B2B marketing eCommerce space. Justin serves as the Director of Marketing and eCommerce for Geriatric Medical, a 74-year-old leading medical supply distributor based in the United States. Justin oversees and implements the innovative marketing and e-commerce strategies that drive high growth and customer retention for Geriatric Medical, and led the design, scope and implementation of the site re-design.

Sessions:
Information is Power and Data & Analytics is King - Tuesday, October 15 | 11:05 AM - 11:50 AM
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM

Customer Speaker

Jeff Hileman

Jeff Hileman

Director of eCommerce | TestEquity

Bio:
As the Director of eCommerce, he is responsible for achieving revenue growth and GP targets. He works to consolidate existing technology platforms and integrate new ones through acquisition. With full P&L accountability, Jeff is continuously seeking out initiatives that will increase sales and further the TestEquity's overall strategic direction. He is responsible for crafting the strategic direction of the eCommerce business and managing content on our web properties. Jeff's team leverages analytics to maximize lead generation, optimize customer experience, and achieve revenue goals. He oversee day-to-day management of our websites, including troubleshooting, responsive redesigns, product changes, integrations, and enhancements. As the Director of eCommerce for Test Equity, a value-added distributor of test and measurement equipment, Jeff is managing the implementation of eCommerce for TestEquity as well at Techni Tools and Jenson Tools. TestEquity is a value-added distributor of test and measurement equipment and MRO tools and supplies for laboratories and electronics manufacturing. In business since 1971, the company is an authorized stocking distributor for Keysight Technologies, Tektronix, Keithley, Rohde & Schwarz, Viavi, Fluke, B&K Precision, Hioki, Amprobe, Sorensen, Extech, FLIR, Magna-Power Electronics, Instek, and others.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:45 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Keynote Speaker

Dave Schneider

Dave Schneider

Vice President/CMO | Red Wing Shoe Company

Bio:
Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term demand across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, marcomm, ecommerce, brand protection, retail experience and corporate comms, Schneider leverages meaningful consumer insights to drive a differentiated experience that is enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.

Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms, spanning B2C and B2B, working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe's, OfficeMax, McDonald's, and AT&T.

Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.

Sessions:
Re-Imaging Red Wing Shoe Company - Wednesday, October 16

Customer Speaker

Josh Schoonmaker

Josh Schoonmaker

Director of Digital Solutions | Consolidated Supply

Bio:
Josh provides technology, entrepreneurship, and business strategy for early stage growth companies and growing start-ups in the Portland, Oregon area. He recently completed his MBA with a focus on Entrepreneurship and Consulting, and is a Master’s in Legal Studies candidate with a focus on Entrepreneurial Law. He has over 12 years in technology, business development, marketing and management. Josh’s vision is to transition Portland’s early-stage innovative ventures into growth-stage companies by utilizing his architecting, storytelling, and executing capabilities and by leveraging Portland’s innovative culture.

Josh has managed innovative experiential marketing facilities and served as a key player in partnerships between large corporations such as eBay, Paypal, Disney and HP. He has the ability to manage the details of business growth in many areas all at once and brings unique skill sets in strategic planning, legal structure, innovative technology, entrepreneurial investment strategies, and public relations. He has held titles such as Commerce Innovation Showcase Manager and Spokesperson, as well as having been entrusted with executive level presentations for potential partnerships. The name may say centralized, but with operations in Hawaii, Idaho, Oregon, and Washington, Consolidated Supply may be a bit of a misnomer. The company distributes plumbing and waterworks supplies to about 20 eponymous stores in these four states. Consolidated's largest store is located in Tigard, Oregon. Its Fixture Gallery locations showcase high-end kitchen and bathroom products and accessories in showroom settings. Products include waterworks equipment from such brands as Bradford White, Honeywell, and Romac Industries, along with bathroom and kitchen fixtures from Elkay, Moen, and other makers. 90-year anniversary in 2018.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 11:05 AM - 11:50 AM
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM

Have a Question?

Drop us a line. We are here to help!

Your message has been successfully sent

Unable to send.