Business User Track

Get more out of your Insite investment and your internal team to transform your business.

Tuesday, October 15
10:15 AM – 11:00 AM

Feed the Hunger for Product Content

Without robust product content, your eCommerce site is like a grocery store without any food on the shelves. You don’t want your customers to go hungry. In this session, you’ll learn about tactical and strategic approaches to gathering product data that answers your customers’ questions.

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Tuesday, October 15
11:05 AM – 11:50 AM

Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without

Learn how others have successfully introduced their new eCommerce site to their team and customers. Plus, learn how they drove high internal and external adoption of the site.

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Tuesday, October 15
1:00 PM – 1:45 PM

Information is Power and Data & Analytics is King

Your site is live, and you’ve completed the onboarding process. Now what? How are you tracking your customers’ interactions and common behaviors? Learn how to measure and monitor the success of your site with InsiteAnalytics.

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Tuesday, October 15
1:50PM – 2:35PM

Make it About Them: Leveraging Segmentation & Personalization

Creating an effective personalization experience goes beyond email. Learn about strategies and techniques that will help you personalize your eCommerce experience for your users.

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Tuesday, October 15
2:45 PM – 3:30 PM

Getting More out of Mobile

Your customers are no longer behind a desk…they are on the move! Learn how you can leverage Insite’s native mobile app to support customers and users on-the-go.

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Tuesday, October 15
3:35 PM – 4:05 PM

The Search Engines are Watching…

Learn about SEO and SEM best practices, strategies and tactics that are guaranteed to get the search engines paying attention to your site.

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Wednesday, October 16
11:05 AM – 11:50 AM

No More Hide and Seek: Search Tuning at its Finest

We are an instant gratification nation. Are your customers finding what they need? In this session, we’ll demystify search.

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Wednesday, October 16
1:00 PM – 1:45 PM

Give Them the Power: How to Increase Customer Self-Service

As much as your customers like to talk to you, they also want to complete simple tasks on their own. Learn about the multiple self-service capabilities offered through InsiteCommerce.

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Wednesday, October 16
1:50 PM – 2:35 PM

The Art to Increasing Wallet Share

How well do you know your customers spending and purchasing behaviors? This session will cover sales and marketing techniques that will help you increase revenue per customer and overall sales.

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