Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without

Business User Track | Tuesday, October 15 | 11:05 AM – 11:50 AM

Description

So, you’ve launched your site…now what? Creating seamless user experiences is critical to increasing customer adoption and driving revenue. What are the key launch and post-launch strategies to gain greater customer adoption? Are you leveraging internal evangelists, like sales reps, to communicate the value of the new platform to your customers?

Key Takeaways

In this session you will learn from others who have successfully introduced their new eCommerce site to their team and their customers and driven high internal and customer adoption. Understand how to drive business change, increase revenue, enhance customer experience, decrease cost to serve and increase efficiency.

Speakers

Josh Schoonmaker

Josh Schoonmaker

Director of Digital Solutions, Consolidated Supply

Jeff Hileman

Jeff Hileman

Director of eCommerce, TestEquity

Sara Winter

Sara Winter

Product Manager, Insite Software

Chris Beck

Chris Beck

Marketing Manager, Marmon Link

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Customer Speaker

Josh Schoonmaker

Josh Schoonmaker

Director of Digital Solutions | Consolidated Supply

Bio:
Josh provides technology, entrepreneurship, and business strategy for early stage growth companies and growing start-ups in the Portland, Oregon area. He recently completed his MBA with a focus on Entrepreneurship and Consulting, and is a Master’s in Legal Studies candidate with a focus on Entrepreneurial Law. He has over 12 years in technology, business development, marketing and management. Josh’s vision is to transition Portland’s early-stage innovative ventures into growth-stage companies by utilizing his architecting, storytelling, and executing capabilities and by leveraging Portland’s innovative culture.

Josh has managed innovative experiential marketing facilities and served as a key player in partnerships between large corporations such as eBay, Paypal, Disney and HP. He has the ability to manage the details of business growth in many areas all at once and brings unique skill sets in strategic planning, legal structure, innovative technology, entrepreneurial investment strategies, and public relations. He has held titles such as Commerce Innovation Showcase Manager and Spokesperson, as well as having been entrusted with executive level presentations for potential partnerships. The name may say centralized, but with operations in Hawaii, Idaho, Oregon, and Washington, Consolidated Supply may be a bit of a misnomer. The company distributes plumbing and waterworks supplies to about 20 eponymous stores in these four states. Consolidated's largest store is located in Tigard, Oregon. Its Fixture Gallery locations showcase high-end kitchen and bathroom products and accessories in showroom settings. Products include waterworks equipment from such brands as Bradford White, Honeywell, and Romac Industries, along with bathroom and kitchen fixtures from Elkay, Moen, and other makers. 90-year anniversary in 2018.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 11:05 AM - 11:50 AM
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM

Customer Speaker

Jeff Hileman

Jeff Hileman

Director of eCommerce | TestEquity

Bio:
As the Director of eCommerce, he is responsible for achieving revenue growth and GP targets. He works to consolidate existing technology platforms and integrate new ones through acquisition. With full P&L accountability, Jeff is continuously seeking out initiatives that will increase sales and further the TestEquity's overall strategic direction. He is responsible for crafting the strategic direction of the eCommerce business and managing content on our web properties. Jeff's team leverages analytics to maximize lead generation, optimize customer experience, and achieve revenue goals. He oversee day-to-day management of our websites, including troubleshooting, responsive redesigns, product changes, integrations, and enhancements. As the Director of eCommerce for Test Equity, a value-added distributor of test and measurement equipment, Jeff is managing the implementation of eCommerce for TestEquity as well at Techni Tools and Jenson Tools. TestEquity is a value-added distributor of test and measurement equipment and MRO tools and supplies for laboratories and electronics manufacturing. In business since 1971, the company is an authorized stocking distributor for Keysight Technologies, Tektronix, Keithley, Rohde & Schwarz, Viavi, Fluke, B&K Precision, Hioki, Amprobe, Sorensen, Extech, FLIR, Magna-Power Electronics, Instek, and others.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:45 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Insite Speaker

Sara Winter

Sara Winter

Product Manager | Insite Software

Bio:
Sara is a Product Manager for the Insite Software product team. She works with the Insite development teams on the storefront solution, including search, SEO, and the Spire project. Prior to joining Insite Sara spent 2.5 years as the eCommerce Operations Manager at Christopher & Banks. She also spent 10 years at Digital River in various Technical and Client Operation roles supporting both clients and internal product teams. She supported a constant stream of small to large projects necessary to maintain and expand eCommerce stores. Being able to work with such a diverse set of clients and various internal IT groups has been invaluable and brings a real-world perspective to complex initiatives.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:50 PM
The Art of Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Chris Beck

Chris Beck

Marketing Manager | Marmon Link

Bio:
Chris has managed the InsiteCommerce platform for MarmonLink, a national distributor of genuine OEM beverage and foodservice equipment replacement parts, with a focus on customer retention, gain, and growth since their site was launched in January 2017. Chris was also a leader in the design and implementation of the platform in the year prior to launch, giving him valuable insight into the positive changes the Insite platform can create for B2B distributors and their customers. Prior to his marketing career, Chris was a practicing attorney, which helps him bring a unique perspective on customer communication, strategic planning, and business analytics.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 11:05 AM - 11:50 AM

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