Feed the Hunger for Product Content

Business User Track | Tuesday, October 15 | 10:15 AM – 11:00 AM

Description

Without robust product content, your eCommerce site is like a grocery store without any food on the shelves. You don’t want your customers to go hungry. Customers are spending time educating themselves, evaluating your competitors and analyzing the right products and services for their businesses. Your product content has to answer the questions they’re asking, or they will go elsewhere to find the information they need.

Key Takeaways

In this session you will learn about tactical and strategic approaches to gathering product data. We’ll cover data feeds, PIMs, spreadsheets, and InsitePIM. The truth is, obtaining product data and ensuring it is up-to-date and refreshed involves many challenges. Hear from a data enrichment expert about their approach, and a PIM expert about best practices for getting the latest product content.

Speakers

 Todd Sisson

Todd Sisson

eCommerce Manager, Dakota Supply Group

Nate Wotruba

Nate Wotruba

Director of IT Services, Amerhart

Denise Keating

Denise Keating

Co-founder & CEO | DATAgility

Mike Wentz

Mike Wentz

VP of Industry Alliances, Insite Software

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Customer Speaker

Todd Sisson

Todd Sisson

eCommerce Manager | Dakota Supply Group

Bio:
For over 24 years, Todd has been committed to growing and transforming Dakota Supply Group. Today, Todd serves as the eCommerce Manager and is responsible for brand development, sales training, development and maintenance of their sales and marketing plan, cloud integration, the market analytics process, CRM development and deployment.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 1:00 PM - 1:45 PM
Getting More out of Mobile - Tuesday, October 15 | 2:45 PM - 3:30 PM

Customer Speaker

Nate Wotruba

Nate Wotruba

Director of IT Services | Amerhart

Bio:
Building in the American heartland builds business for Amerhart. The company distributes hardware, lumber, and building materials, including decking, insulation, plywood, shingles, and siding through nine locations in Wisconsin, Michigan, Illinois, Minnesota, and Missouri. Amerhart also offers services, including floor plan design and custom PVC fabrication for building exteriors. The company carries products from over 100 vendors, including Trex (composite decking), Louisiana Pacific (engineered wood), and CertainTeed (siding). Tracing its roots back to 1940, Amerhart takes its name from the 1963 acquisition of American Millwork and Supply by Hartman Wholesale. Amerhart has been live on InsiteCommerce Cloud for just over 3months.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM
Information is Power and Data & Analytics is King - Tuesday, October 15 | 1:00 PM - 1:45 PM

Partner Speaker

Denise Keating

Denise Keating

Co-founder & CEO | DATAgility

Bio:
Denise Keating is co-founder and CEO of DATAgility, a company that provides digital consultation, PIM system implementation and data enrichment services to B2B manufacturers and distributors. Denise is known for her relentless enthusiasm and passion for helping companies gather, create, and manage high quality, unique, and relevant product data content for B2B eCommerce platforms. She is a frequent speaker and has a proven track record in successfully collaborating with clients to help them develop e-commerce strategies that are meaningful, strategic, and have a practical business impact. With 30 years of experience in the distribution channel, she is a recognized for her thought leadership on B2B customer experience, eCommerce, and product data content strategies, contributes to many industry publications and served as one of four panelists on the electrical data synchronization panel moderated by Gene Randall, a former White House Correspondent for NBC and CNN.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM

Insite Speaker

Mike Wentz

Mike Wentz

VP of Industry Alliances | Insite Software

Bio:
As the former Executive Vice President of 10 years at IDEA, Mike brings a wealth of knowledge on data feeds and content enrichment providers for manufacturers and distributors. Prior to his time at IDEA, Mike was the Director of Business Development at Epicor for 5 years and VP of Sales and Marketing at Trade Services Systems, for 15 years.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 1:00 PM - 1:45 PM

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