Feed the Hunger for Product Content
Without robust product content, your eCommerce site is like a grocery store without any food on the shelves. You don’t want your customers to go hungry. Customers are spending time educating themselves, evaluating your competitors and analyzing the right products and services for their businesses. Your product content has to answer the questions they’re asking, or they will go elsewhere to find the information they need.
In this session you will learn about tactical and strategic approaches to gathering product data. We’ll cover data feeds, PIMs, spreadsheets, and InsitePIM. The truth is, obtaining product data and ensuring it is up-to-date and refreshed involves many challenges. Hear from a data enrichment expert about their approach, and a PIM expert about best practices for getting the latest product content.