Information is Power and Data & Analytics is King
Your site is live, and you’ve completed the onboarding process. Now that your site is buzzing with customer activity, are you tracking those customer interactions and common behaviors? What types of events are you monitoring, and what things do you want to keep an eye on in the long run? Data and analytics get you closer to your customer so you can build better experiences and understand what’s working and what’s not.
Data, and the need for quality data is more important than ever before. Measuring and monitoring the success of B2B eCommerce experience can be difficult, you will learn about some concepts and ideas currently in practice. Understand the importance of having a plan/purpose for data. Also learn about future goals/aspirations that companies are to reduce this challenge.