Information is Power and Data & Analytics is King

Business User Track | Tuesday, October 15 | 1:00 PM – 1:45 PM

Description

Your site is live, and you’ve completed the onboarding process. Now that your site is buzzing with customer activity, are you tracking those customer interactions and common behaviors? What types of events are you monitoring, and what things do you want to keep an eye on in the long run? Data and analytics get you closer to your customer so you can build better experiences and understand what’s working and what’s not.

Key Takeaways

Data, and the need for quality data is more important than ever before. Measuring and monitoring the success of B2B eCommerce experience can be difficult, you will learn about some concepts and ideas currently in practice. Understand the importance of having a plan/purpose for data. Also learn about future goals/aspirations that companies are to reduce this challenge.

Speakers

Jim Nerone

Jim Nerone

Chief Information Officer, Buyers Products

Nate Wotruba

Nate Wotruba

Director of IT Services, Amerhart

Dave Campen

Dave Campen

Senior Data Engineer, Insite Software

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Customer Speaker

Jim Nerone

Jim Nerone

Chief information Officer | Buyers Products

Bio:
Jim is an experienced business executive, who has lead diverse number functional areas, always seeking to improve efficiency, effectiveness, and control through the application of better processes, technology, and information. For the last few years, he has been leading a digital transformation at Buyers Products, including the launch of their first transactional website. Prior to Buyers, Jim worked for ERICO in the US and The Netherlands, at various points leading IT, Business Intelligence, Supply Planning, and Warehouse Operations. Long ago, he received engineering degrees from Purdue and an MBA from Case Western. The TSQL procedures he writes are elegant and well-commented.

Sessions:
Information is Power and Data & Analytics is King - Tuesday, October 15 | 11:05 AM - 11:50 AM
People, Process & Technology: Combating Challenges & Exploiting Opportunities - Viewpoints from Manufacturers and Distributors - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Nate Wotruba

Nate Wotruba

Director of IT Services | Amerhart

Bio:
Building in the American heartland builds business for Amerhart. The company distributes hardware, lumber, and building materials, including decking, insulation, plywood, shingles, and siding through nine locations in Wisconsin, Michigan, Illinois, Minnesota, and Missouri. Amerhart also offers services, including floor plan design and custom PVC fabrication for building exteriors. The company carries products from over 100 vendors, including Trex (composite decking), Louisiana Pacific (engineered wood), and CertainTeed (siding). Tracing its roots back to 1940, Amerhart takes its name from the 1963 acquisition of American Millwork and Supply by Hartman Wholesale. Amerhart has been live on InsiteCommerce Cloud for just over 3months.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM
Information is Power and Data & Analytics is King - Tuesday, October 15 | 1:00 PM - 1:45 PM

Insite Speaker

Dave Campen

Dave Campen

Senior Data Engineer | Insite Software

Bio:
Dave Campen is a Senior Data Engineer at Insite. He has been at Insite for over 2.5 years and is the product owner of InsiteAnalytics. Dave has worked with large scale data warehouses and analytics using a wide a variety of technology deployments for over 13 years. Dave’s deep understanding of data warehouse implementation and visualizations have been instrumental in the launching of InsiteAnalytics platform.

Sessions:
Information is Power and Data & Analytics is King - Tuesday, October 15 | 11:05 AM - 11:50 AM

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