Make it About Them: Leveraging Segmentation & Personalization
What level of granularity are you personalizing your site to see the most value? Creating an effective personalization experience for your users goes way beyond email. This session will discuss personalization strategies and techniques. Different factors will be highlighted from the importance of having a solid value proposition as a personalization foundation, to personas and journey mapping.
In this session we will discuss an iterative approach to customer segments and review how some companies target their segments, whether it be through promotions, marketing or multiple sites. Attendees will learn what can be accomplished by setting and executing on a foundational personalization strategy. Learn how to prioritize your initiatives anchored to business value drivers (revenue growth, CX initiatives, etc.). Real-world personalization examples will be shared as best practices and inspiration.