Make it About Them: Leveraging Segmentation & Personalization

Business User Track | Tuesday, October 15 | 1:50 PM – 2:35 PM

Description

What level of granularity are you personalizing your site to see the most value? Creating an effective personalization experience for your users goes way beyond email. This session will discuss personalization strategies and techniques. Different factors will be highlighted from the importance of having a solid value proposition as a personalization foundation, to personas and journey mapping.

Key Takeaways

In this session we will discuss an iterative approach to customer segments and review how some companies target their segments, whether it be through promotions, marketing or multiple sites. Attendees will learn what can be accomplished by setting and executing on a foundational personalization strategy. Learn how to prioritize your initiatives anchored to business value drivers (revenue growth, CX initiatives, etc.). Real-world personalization examples will be shared as best practices and inspiration.

Speakers

Dean Mueller

Dean Mueller

Senior Partner, Real Results Marketing

Justin Racine

Justin Racine

Director of Marketing & eCommerce, Geriatric Medical

Ashley Peth

Ashley Peth

eBusiness Product Lead, Royal Canin

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Partner Speaker

Dean Mueller

Dean Mueller

Senior Partner | Real Results Marketing

Bio:
Dean Mueller has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor and manufacturer customer needs.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Customer Speaker

Justine Racine

Justin Racine

Director of Marketing & eCommerce | Geriatric Medical

Bio:
Justin Racine is an award-winning, published marketing and eCommerce executive with over 10 years of experience in the B2C and B2B marketing eCommerce space. Justin serves as the Director of Marketing and eCommerce for Geriatric Medical, a 74-year-old leading medical supply distributor based in the United States. Justin oversees and implements the innovative marketing and e-commerce strategies that drive high growth and customer retention for Geriatric Medical, and led the design, scope and implementation of the site re-design.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM

Customer Speaker

Ashley Peth

Ashley Peth

eBusiness Product Lead | Royal Canin

Bio:
Ashley has been with Royal Canin for 7+ years specializing in eBusiness and ERP Management related activities. Ashley is currently the eBusiness Product Lead for Royal Canin’s B2B e-commerce website driving online revenue and continually looking for ways to optimize the online customer experience. She played a key role in Royal Canin’s platform upgrade from v3.7 to v4.4 in 2018. Ashley’s background includes working in the consumer goods industry, business process improvement, auditing, and finance.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

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