The Art to Increasing Wallet Share

Business User Track | Wednesday, October 16 | 1:50 PM – 2:35 PM

Description

How well do you know your customers? Do you understand their spending or purchasing behavior? What are you doing today to increase revenue per customer? Keep your customers engaged by leveraging Cross-Sell, Upsell, Marketing / Merchandiser and Promotion strategies.

Key Takeaways

In this session we will cover some sales and marketing techniques that will help you increase revenue per customer and overall sales. Whether it be through out-of-the-box functionality available in InsiteCommerce or through one of our partners, there are a number of ways to increase revenue per customer using Cross-sell, Upsell and Promotions.

Speakers

Ashley Peth

Ashley Peth

eCommerce Product Lead, Royal Canin

Jeff Hileman

Jeff Hileman

Director of eCommerce, TestEquity

Sara Winter

Sara Winter

Product Manager, Insite Software

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Customer Speaker

Ashley Peth

Ashley Peth

eBusiness Product Lead | Royal Canin

Bio:
Ashley has been with Royal Canin for 7+ years specializing in eBusiness and ERP Management related activities. Ashley is currently the eBusiness Product Lead for Royal Canin’s B2B e-commerce website driving online revenue and continually looking for ways to optimize the online customer experience. She played a key role in Royal Canin’s platform upgrade from v3.7 to v4.4 in 2018. Ashley’s background includes working in the consumer goods industry, business process improvement, auditing, and finance.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Jeff Hileman

Jeff Hileman

Director of eCommerce | TestEquity

Bio:
As the Director of eCommerce, he is responsible for achieving revenue growth and GP targets. He works to consolidate existing technology platforms and integrate new ones through acquisition. With full P&L accountability, Jeff is continuously seeking out initiatives that will increase sales and further the TestEquity's overall strategic direction. He is responsible for crafting the strategic direction of the eCommerce business and managing content on our web properties. Jeff's team leverages analytics to maximize lead generation, optimize customer experience, and achieve revenue goals. He oversee day-to-day management of our websites, including troubleshooting, responsive redesigns, product changes, integrations, and enhancements. As the Director of eCommerce for Test Equity, a value-added distributor of test and measurement equipment, Jeff is managing the implementation of eCommerce for TestEquity as well at Techni Tools and Jenson Tools. TestEquity is a value-added distributor of test and measurement equipment and MRO tools and supplies for laboratories and electronics manufacturing. In business since 1971, the company is an authorized stocking distributor for Keysight Technologies, Tektronix, Keithley, Rohde & Schwarz, Viavi, Fluke, B&K Precision, Hioki, Amprobe, Sorensen, Extech, FLIR, Magna-Power Electronics, Instek, and others.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:45 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Insite Speaker

Sara Winter

Sara Winter

Product Manager | Insite Software

Bio:
Sara is a Product Manager for the Insite Software product team. She works with the Insite development teams on the storefront solution, including search, SEO, and the Spire project. Prior to joining Insite Sara spent 2.5 years as the eCommerce Operations Manager at Christopher & Banks. She also spent 10 years at Digital River in various Technical and Client Operation roles supporting both clients and internal product teams. She supported a constant stream of small to large projects necessary to maintain and expand eCommerce stores. Being able to work with such a diverse set of clients and various internal IT groups has been invaluable and brings a real-world perspective to complex initiatives.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:50 PM
The Art of Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

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