The Search Engines are Watching…

Business User Track | Wednesday, October 16 | 3:35 PM – 4:05 PM

Description

The search engines are watching, and you need a solid SEM and SEO strategy to get their attention. You have to understand best practices and effective guidelines in order to drive more traffic to your site. What are some strategies you can use to build an effective SEM and SEO plan, and which is right for your business?

Key Takeaways

In this session you will learn about SEO and SEM best practices. Understand strategies and tactics you can use to optimize your search engine rankings. We’ll dig into the data considerations of what drives SEO and talk about what we offer on the site to support those efforts, as well as other SEM strategies to help you determine the right approach for your business.

Speakers

Dean Mueller

Dean Mueller

Senior Partner, Real Results Marketing

Sarah Norris

Sarah Norris

Business Analyst, Insite Software

Sara Winter

Sara Winter

Product Manager, Insite Software

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Partner Speaker

Dean Mueller

Dean Mueller

Senior Partner | Real Results Marketing

Bio:
Dean Mueller has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor and manufacturer customer needs.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Insite Speaker

Sarah Norris

Sarah Norris

Business Analyst | Insite Software

Bio:
Sarah is a business analyst for the Insite Software product team. She works with the Insite development teams on the storefront solution, including search, SEO and the Spire project. Prior to joining Insite, Sarah spent seven years as a technical writer at SAP’s HR Cloud solution, SuccessFactors.

Sessions:
The Search Engines are Watching… - Tuesday, October 15 | 3:35 PM - 4:05 PM
No More Hide and Seek: Search Tuning at its Finest - Wednesday, October 16 | 11:05 AM - 11:50 AM
Search and Search Tuning - Wednesday, October 16 | 1:00 PM - 1:45 PM

Insite Speaker

Sara Winter

Sara Winter

Product Manager | Insite Software

Bio:
Sara is a Product Manager for the Insite Software product team. She works with the Insite development teams on the storefront solution, including search, SEO, and the Spire project. Prior to joining Insite Sara spent 2.5 years as the eCommerce Operations Manager at Christopher & Banks. She also spent 10 years at Digital River in various Technical and Client Operation roles supporting both clients and internal product teams. She supported a constant stream of small to large projects necessary to maintain and expand eCommerce stores. Being able to work with such a diverse set of clients and various internal IT groups has been invaluable and brings a real-world perspective to complex initiatives.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:50 PM
The Art of Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

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