Executive Track

Learn how to anchor digital initiatives to business value and ROI models to validate success.

Focusing on the Executive User role, we are planning sessions on the following topics:

  • Customer-Partner Relationship Best Practices
  • Leveraging your Partner Post-Implementation
  • Going Direct to your Customers without Disrupting your Channel
  • How to Build a High-Performing Transformational eCommerce Team
  • Making the ROI Case for eCommerce and Getting Ongoing Board-Level Buy-in
  • An Executive Framework for Getting Transformational Business Outcomes
  • You Can’t Manage What you Can’t Measure: Building an Executive Dashboard that will Drive your Business
  • How to Build a Best-in-Breed Content Strategy to Drive Sales
  • Adoption Best Practices: Maximizing Employee and Customer Buy-in and Online Adoption

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