Digital Marketing After a Replatform: What You Need to Know
In this session, Danielle Yuan, eCommerce Specialist from Grimco and Jason Hughes, VP of B2B eCommerce from Absolunet, will talk about their continued collaboration after Grimco’s initial website launch. Through its new website and digital marketing efforts, Grimco continues to lower call volume and increase sales. Jason and Danielle will delve into new customer acquisition, the long-term importance of SEO and the creation of cohesive customer journeys with partners like 3M. Together, the partners are working to test tactics, measure results, optimize and repeat!
- How to leverage your services partner as a long-term strategic resource
- A model for successful collaboration around marketing optimization
- Which skill sets to build internally on your core team and where to lean on your partner