Digital Marketing After a Replatform: What You Need to Know

Executive Track | Tuesday, October 16 | 1:50 PM – 2:35 PM

Description

In this session, Danielle Yuan, eCommerce Specialist from Grimco and Jason Hughes, VP of B2B eCommerce from Absolunet, will talk about their continued collaboration after Grimco’s initial website launch. Through its new website and digital marketing efforts, Grimco continues to lower call volume and increase sales. Jason and Danielle will delve into new customer acquisition, the long-term importance of SEO and the creation of cohesive customer journeys with partners like 3M. Together, the partners are working to test tactics, measure results, optimize and repeat!

Key Takeaways

You’ll learn:

  1. How to leverage your services partner as a long-term strategic resource
  2. A model for successful collaboration around marketing optimization
  3. Which skill sets to build internally on your core team and where to lean on your partner

Speakers

Jason Hughes

Jason Hughes

VP of US Sales & Operations, Absolunet

Danielle Yuan

Danielle Yuan

eCommerce Specialist, Grimco, Inc.

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Sponsor Speaker

Jason Hughes

Jason Hughes

VP of US Sales & Operations | Absolunet

Bio:
Jason Hughes, Vice President of US Sales and Operations at Absolunet, has 20+ years of experience focusing on digital transformation, customer engagement and commerce. Jason works with dozens of B2B executives to help define and execute their eCommerce initiatives. In this session with Grimco, Jason will examine the importance of cross-functional collaboration for omnichannel growth.

Sessions:
Digital Marketing After a Replatform: What You Need to Know - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Danielle Yuan

Danielle Yuan

eCommerce Specialist | Grimco, Inc.

Bio:
Danielle is an E-commerce Specialist for Grimco, Inc. She helps manage the distributor’s digital growth through online sales and marketing by carrying out top priority projects for sustainable growth. Danielle also has digital marketing experience in the consumer goods industry, bringing a well-rounded perspective to Grimco’s digital development.

Sessions:
Digital Marketing After a Replatform: What You Need to Know - Wednesday, October 16 | 1:50 PM - 2:35 PM

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