eCommerce As Your Shareholder Value Engine
While the long-term return on eCommerce is indisputable, it is often funded as a short-term cost vs. a strategic investment in business growth. Chalk it up to upside value that is hard to predict, new and unfamiliar territory and significant dollars. In other sessions we cover the importance of cross-functional alignment and identifying the most appropriate KPIs in order to align operationally to achieve ROI. In this session, Steve Miller of Xcentium and Jeff Runnalls of Jones Packaging will provide industry benchmarks and examples –growth in sales, earnings, market cap, acquisition opportunity, etc. –to help you justify return on shareholder value to your board/ownership (and the long-term funding required to achieve similar results).
- How to strategically position the value of eCommerce to your board/ownership;
- Packaging and selling growth in shareholder value;
- Investment required and expected return;
- A board/ownership-level score card for measuring ongoing success and transformation (planned and realized)