eCommerce As Your Shareholder Value Engine

Executive Track | Wednesday, October 16 | 1:00 PM – 1:45 PM


While the long-term return on eCommerce is indisputable, it is often funded as a short-term cost vs. a strategic investment in business growth. Chalk it up to upside value that is hard to predict, new and unfamiliar territory and significant dollars. In other sessions we cover the importance of cross-functional alignment and identifying the most appropriate KPIs in order to align operationally to achieve ROI. In this session, Steve Miller of Xcentium and Jeff Runnalls of Jones Packaging will provide industry benchmarks and examples –growth in sales, earnings, market cap, acquisition opportunity, etc. –to help you justify return on shareholder value to your board/ownership (and the long-term funding required to achieve similar results).

Key Takeaways

You’ll learn:

  1. How to strategically position the value of eCommerce to your board/ownership;
  2. Packaging and selling growth in shareholder value;
  3. Investment required and expected return;
  4. A board/ownership-level score card for measuring ongoing success and transformation (planned and realized)


Steve Miller

Steve Miller

Co-founder & Partner, XCentium

Jeff Runnalls

Jeff Runnalls

Director of Finance and Operations, Jones Packaging Inc.

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Sponsor Speaker

Steve Miller

Steve Miller

Co-founder & Partner | XCentium

Steve Miller is a co-founder and partner at XCentium. Prior starting XC, Steve has specialized in developing Commerce solutions with an emphasis on customer and product segmentation and corresponding recommendations. For 20 years Steve has developed commerce, custom data, business intelligence and big data applications for Fortune 500 firms.

Steve experience prior to founding XCentium includes leading the Microsoft and Business Intelligence practice for The Revere Group/NTT Data in the western region. Before joining Revere, Steve led the Business Intelligence practice for SwiftKnowledge and Magenic Technologies based in Minneapolis, in addition he was an adjunct faculty member at Normandale College. Steve has been a member of Microsoft’s partner advisory council and a featured speaker at TechEd.

Steve holds a degree in Applied Economics from the University of Minnesota.

Building A High Performance, Transformational eCommerce Team - Wednesday, October 16 | 11:05 AM - 11:50 AM
eCommerce As Your Shareholder Value Engine - Wednesday, October 16 | 1:00 PM - 1:45 PM

Customer Speaker

Jeff Runnalls

Jeff Runnalls

Director of Finance and Operations | Jones Packaging Inc.

Jeff has risen through the ranks of accounting and has now taken on leadership responsibility for providing strategic direction for Jones Packaging to increase sales and market capitalization through establishing a digital channel to server their customers better, faster and chaeaper.

eCommerce As Your Shareholder Value Engine - Wednesday, October 16 | 1:00 PM – 1:45 PM

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