A Framework for Alignment and Digital Transformation

Executive Track | Tuesday, October 15 | 2:45 PM – 3:30 PM

Description

The experience your Customer has online – and the technology that enables it – has the opportunity to impact every step of the B2B buying process. While many B2B organizations lack digital maturity and confidence, often the best digital experience is one rooted in what those companies DO know- their customer’s overarching business experience. By breaking down and clearly articulating what strategies, decisions and priorities are proven and critical to your business, a highly effective, purpose-driven roadmap can be developed against which to deliver the most aligned and prioritized digital capabilities in support of what really works for your business and your customers. In addition to directly informing your digital strategy and implementation plans, these digital projects can often become the catalyst that drives clear updates to business strategies and decisions that have been eluding clarity and action plans for years. Grounded in a deep understanding of your business, an optimized set of digital capabilities can be mapped to what you are ready (and able) to deliver and build on including customer, organizational and technical readiness and priorities.

Key Takeaways

You’ll learn what’s needed – people, process, tools – to break-down and understand the priorities and readiness needed to deliver an optimized B2B experience to your customer and organization and one that is not just generic but is really right for your business. Deliverables central to this approach include:

  1. Clear overview of your business model and architecture
  2. Customer Lifecycle definition for both acquisition and retention
  3. Aligned Sales and Marketing ‘funnels’
  4. Organizational capabilities including Operational process and Administrative model
  5. Technology integration and data readiness assessment
    1. Everything you need to be able to capture, roadmap and enhance the capabilities of your digital experience and commerce platform.

Speakers

Jeff Pratt

Jeff Pratt

Commerce Practice Director, Verndale

Don Harrington

Don Harrington

Vice President of IT, Horizon Solutions LLC

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Customer Speaker

Jeff Pratt

Jeff Pratt

Commerce Practice Director | Verndale

Bio:
Jeff leads Verndale’s Commerce Experience Practice, leveraging 25 years of experience as a business owner as well as his digital strategy leadership across a wide variety of industries and business models. Having built his own timber frame cabin, he is as hands on as they come. True to form, he sweats the details and plays an active role in each and every one of our commerce engagements – as a strategic advisor and stakeholder through every phase. His broad background has given him experience in a wide range of experiences and technologies, from online to in store – and his ability to understand how they all work in concert with each other is a rare and beautiful thing. Jeff’s client work includes an acute focus on the manufacturer / distributor sector within B2B business models and he also broadens those engagements by leveraging his experience in CPG and omni-channel retail companies such as Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company.

Sessions:
A Framework for Alignment and Digital Transformation - Tuesday, October 15 | 2:45 PM - 3:30 PM

Customer Speaker

Don Harrington

Don Harrington

Vice President of Information Technology | Horizon Solutions LLC

Bio:
Don Harrington is Vice President of Information Technology for Horizon Solutions LLC, a 165 year old distributor of electrical and industrial products in the Northeast. Don started his career at Horizon Solutions on the warehouse floor in 1986, and learned the business the old-fashioned way, by going from the warehouse to the counter and then on to sales and ultimately management. Along the way he even detoured briefly into accounting and purchasing too, but it was when the company moved to a new ERP that he got involved in IT. His only qualification at the time was he was the first sales person to use PowerPoint during a sales meeting, and therefore “technically savvy.” As it turned out, all that exposure and experience helped him bridge the needs of business stakeholders – owners, employees, suppliers, customers – with the capacity of technology to move business forward. Finding he could effectively translate between business-people and “propeller-heads,” he has since held a number of executive positions with a foot in both camps, most recently returning to a focus on IT as Horizon Solutions plans and executes the transformation, digital and otherwise, that will herald the next 165 years of its corporate history. Don lives in Maine, where he spends a lot of time outdoors looking through the lenses of cameras or binoculars.

Sessions:
Executive Panel Discussion - Tuesday, October 15 | 12:15 PM - 12:50 PM
A Framework for Alignment and Digital Transformation - Tuesday, October 15 | 2:45 PM - 3:30 PM

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