A Framework for Alignment and Digital Transformation
The experience your Customer has online – and the technology that enables it – has the opportunity to impact every step of the B2B buying process. While many B2B organizations lack digital maturity and confidence, often the best digital experience is one rooted in what those companies DO know- their customer’s overarching business experience. By breaking down and clearly articulating what strategies, decisions and priorities are proven and critical to your business, a highly effective, purpose-driven roadmap can be developed against which to deliver the most aligned and prioritized digital capabilities in support of what really works for your business and your customers. In addition to directly informing your digital strategy and implementation plans, these digital projects can often become the catalyst that drives clear updates to business strategies and decisions that have been eluding clarity and action plans for years. Grounded in a deep understanding of your business, an optimized set of digital capabilities can be mapped to what you are ready (and able) to deliver and build on including customer, organizational and technical readiness and priorities.
You’ll learn what’s needed – people, process, tools – to break-down and understand the priorities and readiness needed to deliver an optimized B2B experience to your customer and organization and one that is not just generic but is really right for your business. Deliverables central to this approach include:
- Clear overview of your business model and architecture
- Customer Lifecycle definition for both acquisition and retention
- Aligned Sales and Marketing ‘funnels’
- Organizational capabilities including Operational process and Administrative model
- Technology integration and data readiness assessment
Everything you need to be able to capture, roadmap and enhance the capabilities of your digital experience and commerce platform.