Win-Win: Going Direct to Your Customers Without Disrupting Your Channel
Marketplaces & Amazon: Strategies for going DTC and pros & cons of ‘partnering’ w/ Amazon.
Amazon was not the first to launch an online B2B marketplace, but there is little doubt that its entry into this arena has changed the B2B eCommerce landscape dramatically in just a few years—and that its impact is likely to grow in the years ahead. Now eBay and Alibaba are joining the fray.
What’s the current state of the B2B marketplace movement? Should distributors embrace Amazon Business and other marketplaces as a potentially new and lucrative online sales channel, as big new direct competitors or both? In this session, Mark Brohan, director of B2B eCommerce research for Digital Commerce 360, publisher of B2BecNews, will provide exclusive data and analysis on the impact and growth of B2B marketplaces and what the trend means for B2B buyers and sellers—especially distributors.