Win-Win: Going Direct to Your Customers Without Disrupting Your Channel

Executive Track | Tuesday, October 15 | 1:00 PM – 1:45 PM

Description

Marketplaces & Amazon: Strategies for going DTC and pros & cons of ‘partnering’ w/ Amazon.

Amazon was not the first to launch an online B2B marketplace, but there is little doubt that its entry into this arena has changed the B2B eCommerce landscape dramatically in just a few years—and that its impact is likely to grow in the years ahead. Now eBay and Alibaba are joining the fray.

What’s the current state of the B2B marketplace movement? Should distributors embrace Amazon Business and other marketplaces as a potentially new and lucrative online sales channel, as big new direct competitors or both? In this session, Mark Brohan, director of B2B eCommerce research for Digital Commerce 360, publisher of B2BecNews, will provide exclusive data and analysis on the impact and growth of B2B marketplaces and what the trend means for B2B buyers and sellers—especially distributors.

Speakers

Mark Brohan

Mark Brohan

Director, B2B eCommerce Research, Editor & Publisher, Digital Commerce 360

Gary Niemand

Gary Niemand

SVP of IT & Procurement, Hisco

Justin Racine

Justin Racine

Director of Marketing & eCommerce, Geriatric Medical

Never Miss Another Engage Announcement

Partner Speaker

Mark Brohan

Mark Brohan

Director, B2B eCommerce Research, Editor & Publisher | Digital Commerce 360

Bio:
Mark Brohan is the B2BecNews research director covering B2B e-commerce trends and the editor and publisher of Internet Health Management. Prior he was vice president research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Previously, Mark headed up new print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp. that Mark joined in 1989. Among the many positions Mark held at Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two Web sites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor’s degree in secondary education and history from Western Michigan University and a master’s in journalism and public affairs from The American University.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM

Customer Speaker

Gary Niemand

Gary Niemand

SVP of IT & Procurement | Hisco

Bio:
Gary has over 25 years experience within the industrial distribution industry, always with a B2B focus. He has divided his career between the IT function and other business areas such as Procurement and Sales Operations, giving him a broad range of experience. Currently Gary is the Senior VP of IT and Procurement, as well as being on the executive leadership team and Board of Directors member for Hisco, a specialty distributor with a primary focus in the electronics assembly market. During his 5-1/2 year tenure with Hisco he led the initiative to select, plan, and implement a new website for the company. Additionally, he led the initiative to migrate an acquisition company simultaneously on to Hisco’s ERP and new web platform.

Sessions:
Win-Win: Going Direct to Your Customers Without Disrupting Your Channel - Tuesday, October 15 | 1:00 PM - 1:45 PM

Customer Speaker

Justine Racine

Justin Racine

Director of Marketing & eCommerce | Geriatric Medical

Bio:
Justin Racine is an award-winning, published marketing and eCommerce executive with over 10 years of experience in the B2C and B2B marketing eCommerce space. Justin serves as the Director of Marketing and eCommerce for Geriatric Medical, a 74-year-old leading medical supply distributor based in the United States. Justin oversees and implements the innovative marketing and e-commerce strategies that drive high growth and customer retention for Geriatric Medical, and led the design, scope and implementation of the site re-design.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM

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