Making the ROI Case for Ongoing Board Level Buy In
Creating value with e-business at scale is critical to the financial health of most distributors and manufacturers. Real Results Marketing research estimates that more than 60% of companies, in their annual survey, will see 10% or more of their revenue coming through e-business. Companies should target at least 50% e-business revenue, a big goal, but one that will create an edge that is hard to beat.
To achieve this, a relevant omnichannel experience is key. A destination website is crucial to leveraging e-business for value creation. This can only be achieved however, with ongoing investment and a sound plan. In this session we’ll discuss best practices for building your business case, identifying the most appropriate KPI’s for your business to obtain on-going support for investment aligned to your organization’s growth objectives.
During this session we will discuss the following areas of opportunity:
- E-commerce lift
- E-procurement lift
- Order entry productivity benefit
- Order accuracy improvement
- Field sales cost reduction
- Customer Self-Service
- Ease-of-Use & Flexibility
- Customer Experience and Satisfaction