Making the ROI Case for Ongoing Board Level Buy In

Executive Track | Tuesday, October 15 | 11:05 AM – 11:50 AM

Description

Creating value with e-business at scale is critical to the financial health of most distributors and manufacturers. Real Results Marketing research estimates that more than 60% of companies, in their annual survey, will see 10% or more of their revenue coming through e-business. Companies should target at least 50% e-business revenue, a big goal, but one that will create an edge that is hard to beat.

To achieve this, a relevant omnichannel experience is key. A destination website is crucial to leveraging e-business for value creation. This can only be achieved however, with ongoing investment and a sound plan. In this session we’ll discuss best practices for building your business case, identifying the most appropriate KPI’s for your business to obtain on-going support for investment aligned to your organization’s growth objectives.

Key Takeaways

During this session we will discuss the following areas of opportunity:

  • E-commerce lift
  • E-procurement lift
  • Order entry productivity benefit
  • Order accuracy improvement
  • Field sales cost reduction
  • Customer Self-Service
  • Ease-of-Use & Flexibility
  • Customer Experience and Satisfaction

Speaker

Max King

Max King

Vice President of Aftermarket Sales, Cleaver-Brooks

Jennie Stenback

Jennie Stenback

VP Marketing & E-Commerce, Marmon Link

Dean Mueller

Dean Mueller

Senior Partner, Real Results Marketing

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Customer Speaker

Max King

Max King

Vice President of Aftermarket Sales | Cleaver-Brooks

Bio:
As the Vice President of Aftermarket Solutions for CleaverBrooks, an 89-year-old industry leader in boiler room solutions, Max is managing the implementation of eCommerce as well as the Genuine Parts and Conversions businesses. The eCommerce solution will provide another avenue for genuine part sales in addition to the independently owned and exclusive territories of the representative network. Prior to joining CleaverBrooks, Max spent over 10 years in various roles including leading the aftermarket and eCommerce team at Caterpillar INC, a machinery manufacturer and Fortune 100 company. Outside of work he loves spending time with his wife and four children, with any free time he enjoys spending time outdoors.

Sessions:
Making the ROI Case for Ongoing Board Level Buy In - Tuesday, October 15 | 11:05 AM - 11:50 AM

Customer Speaker

Jennie Stenback

Jennie Stenback

VP Marketing & E-Commerce | Marmon Link

Bio:
Jennie leads the marketing, eCommerce and Digital Strategy for Marmon Link, a B2B Foodservice and Beverage Replacement Parts supply chain solution. In her role, Jennie authored the strategy and business case for 3Wire’s digital platform evolution, significantly upgrading their multiple B2B sites and transforming the User Experience. Launching in early 2017, the new Marmon Link platform has shown immediate growth and customer engagement. Prior to Marmon Link, Jennie held leadership roles in the Institutional Division of Ecolab, pioneering a new intranet portal for the 5,000+ direct sales and service associates that brought technology and efficiency upgrades to a sorely outdated system. Additionally, her background has included leading a national restaurant chain’s marketing and advertising efforts as well as multiple roles in agencies and consulting firms in the foodservice/hospitality space.

Sessions:
Making the ROI Case for Ongoing Board Level Buy In - Tuesday, October 15 | 11:05 AM - 11:50 AM

Partner Speaker

Dean Mueller

Dean Mueller

Senior Partner | Real Results Marketing

Bio:
Dean Mueller has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor and manufacturer customer needs.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

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