Re-Imaging Red Wing Shoe Company

General Sessions | Tuesday, October 15 | 9:15 AM – 10:00 AM


Much has been said about the topic of “digital transformation” over the past few years, yet many businesses struggle with how to get started and where to focus efforts to drive meaningful change to the business that has accretive growth impact. Over the course of the past several years, Red Wing Shoe Company has been pursuing aggressive change that aligns with market expectations and customer requirements, all the while bringing the broader organization along for the ride. Come hear Dave Schneider, Vice President/Chief Marketing Officer, explain the path that the team has embarked on and some of the early success stories and impacts to their business.


Dave Schneider

Dave Schneider

Vice President/CMO, Red Wing Shoe Company

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Keynote Speaker

Dave Schneider

Dave Schneider

Vice President/CMO | Red Wing Shoe Company

Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term demand across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, marcomm, ecommerce, brand protection, retail experience and corporate comms, Schneider leverages meaningful consumer insights to drive a differentiated experience that is enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.

Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms, spanning B2C and B2B, working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe's, OfficeMax, McDonald's, and AT&T.

Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.

Re-Imaging Red Wing Shoe Company - Wednesday, October 16

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