The Art of Inspiring Change

General Sessions | Wednesday, October 16 | 9:00 AM – 9:45 AM


A recent study concluded that “inspired” people are 225 percent more productive than their uninspired peers! That’s “The Inspiration Advantage,” the secret sauce of success.

Now imagine that you could summon that mighty force to lead your team to achieve the success your business desires.

You can. Contrary to centuries of mystical thinking, the power to inspire isn’t a gift from the gods. It’s an everybody skill, learnable and practicable. It just requires one uncomfortable ingredient: making our interactions more emotional and less rational.

In this talk, Michael Fanuele, one of the world’s leading marketing strategists, will share “The Six Skills of Inspiration” with the help of modern muses including Bono, Hamilton, a tennis-playing neuroscientist, and an ice bucket. Along the way you’ll discover that you possess all the virtues you need to inspire change within your organization.


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Keynote Speaker

Michael Fanuele

Michael Fanuele


Michael Fanuele has been lucky to spend most of his career as a brand strategist working with some pretty awesome people at some pretty great places. He is one of the most acclaimed strategic leaders in the industry, having achieved award-winning work for brands including Dos Equis, Arby’s, Cadillac, Charles Schwab, Cheerios, Unilever, The Cosmopolitan, The Economist, and Volvo. Most recently, Michael served as the Chief Creative Officer at General Mills. His first book – Stop Making Sense: The Art of Inspiring Anybody – was published July 2019.

The Art of Inspiring Change - Wednesday, October 16

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