Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform

Technical Track | Tuesday, October 15 | 1:50 PM – 2:35 PM

Description

Most commerce websites in B2B are focused on product presentation and retrieval followed by order placement. As such, these sites serve as electronic means for order entry and transactional processing. Yet, the opportunities to embark in user-centric design processes to craft customer experiences that are tied to business objectives is paramount for commercial success of these initiatives. In working closely with Sonance, a Southern California-based parent company for Sonance, IPORT, TRUFIG, and recently announced acquisition of James Loudspeakers, Xngage was challenged to conceptualize and implement solution-based selling online, a critical component of Sonance’s major rebranding effort and Digital Transformation.

This presentation will provide audiences with a concrete case study regarding the conceptualization, user-journey based design process, and realization of Sonance’s IPORT brand which will serve as the foundation for other brand sites. The format of the presentation is a panel discussion between Sonance’s Terence Murray and Leah Emami as they discuss the solution journey with Xngage’s CDO, Charbel Abou Chaaya.

Key Takeaways

You’ll learn:

  • What is a user centric design;
  • Finding the north star for the user experience process;
  • InsiteCommerce – as powerful content and commerce engine;
  • Modern user interface development;
  • Lessons learned

Speaker

Leah Emami

Leah Emami

Director of Marketing, IPORT

Terence Murray

Terence Murray

Strategic Development–Digital Transformation Leader, Sonance

Joe Albrecht

Joe Albrecht

President & CEO, Xngage

Charbel Abou Chaaya

Charbel Abou Chaaya

Chief Digital Officer, Xngage

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Customer Speaker

Leah Emami

Leah Emami

Director of Marketing | IPORT

Bio:
Leah has 10 years of experience in brand growth, awareness and executing online and traditional marketing strategy for high-profile companies and products. She has successfully built brands and monetized traffic and content for online consumer sites and events across diverse industries including electronics and fashion. Today, she serves as the Director of Marketing for IPORT, which offers products that allow end-users to turn their iPad into a simple and functional business tool. Prior to IPORT, Leah led marketing for global brands such as VIZIO, Warner Brothers, and 5.11 Tactical, where she spearheaded digital transformation and campaigns to maximize revenue and margin. Leah’s creative energy and passion for growth has allowed her to motivate team members on all levels to achieve individual and organizational goals.

Sessions:
Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform - Tuesday, October 15 | 1:50 PM - 2:35 PM

Customer Speaker

Terence Murray

Terence Murray

Strategic Development–Digital Transformation Leader | Sonance

Bio:
With over 25 years of experience and leadership in the Consumer Electronics Industry, Terence has expertise in creating innovative business strategies and leading teams in designing and implementing unique software solutions and intuitive user experiences that simplify the challenges of complex transactions for both business users and end consumers. At Sonance, Terence is responsible for creating, planning and directing the company’s Digital Transformation to provide the optimal customer experience and operational efficiency for their multiple brands and the channels they serve. Prior to joining Sonance, Terence was a Partner of a leading Systems Integration Company, AUDIOVISIONS, that was later acquired by Best Buy. At Best Buy he served as a Senior Director of Strategic Development for Services for almost a decade. Early in his career, Terence also held leadership positions with Harman International and Escient Technologies, LLC.

Sessions:
Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform - Tuesday, October 15 | 1:50 PM - 2:35 PM

Sponsor Speaker

Joe Albrecht

Joe Albrecht

President & CEO | Xngage

Bio:
Joe has 23 years of experience in the software industry and has served in various executive leadership roles assisting customers with digital initiatives. He spent nearly 10 years of his career working for one of the largest digital consulting agencies and worked with Fortune 500 clients in the US and EMEA. Joe is the founder and managing partner of Xngage, a digital commerce consulting and services firm, located in Cleveland (OH) and dedicated to serving manufacturers and distributors. His passion for clients, technology and problem-solving fuel his constant desire to innovate, integrate and deploy the capabilities required to meet his clients' digital transformation challenges with outstanding B2B e-commerce solution delivery. Joe holds an MBA from Case Western Reserve University in Cleveland Ohio and a Computer Science Master from the University of Ulm, Germany.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM

Sponsor Speaker

Charbel Abou Chaaya

Charbel Abou Chaaya

Chief Digital Officer | Xngage

Bio:
Charbel possesses more than 15 years of hands-on experience in the information technology industry. With an extensive background in Software Engineering and Multimedia, Charbel blends his technical and creative skills to design highly usable and accessible digital products to meet the needs of B2B buyers and sellers in a digital economy. Prior to becoming co-founder and managing partner of Xngage, Charbel served as CTO of Remesh, an AI-powered research platform based in NYC and delivered content & commerce solutions to a variety of global 500 companies such as The Ritz Carlton, VF Corporation and Samsung.

Sessions:
Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform - Tuesday, October 15 | 1:50 PM - 2:35 PM

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