PIM & eCommerce – A Deep Dive
In this panel, we will explore what it takes to create a successful and integrated B2B Commerce portal. Our panelists will take us on a journey to break down challenges, learnings, and insights from putting a “race car on the track”. If you are embarking on this journey or you are just curious to hear what it looks like to architect, conceptualize, and realize a wholistic content & commerce solution that meets your customers’ needs and is pulling together data from PIM, ERP, and other external sources to power the digital interactions of your buyers while giving your sellers the tools to perform, enrich, aggregate and syndicate product content, then this is the track for you. If you are wondering about sequencing PIM and eCommerce or rather do it concurrently, or whether you need PIM or not, then this track is also for you. Finally, if you are uneasy about technology, integrations, APIs, connectors, code, and architecture and you wonder why those topics matter to a successful digital presence, then you should not miss this track.
- What is PIM and why it matters;
- How B2B Commerce Success is tied to technology;
- Challenges when implementing PIM and E-Commerce;
- Foundational decisions you will have to make;
- Lessons learned