PIM & eCommerce – A Deep Dive

Technical Track | Tuesday, October 15 | 11:05 AM – 11:50 AM

Description

In this panel, we will explore what it takes to create a successful and integrated B2B Commerce portal. Our panelists will take us on a journey to break down challenges, learnings, and insights from putting a “race car on the track”. If you are embarking on this journey or you are just curious to hear what it looks like to architect, conceptualize, and realize a wholistic content & commerce solution that meets your customers’ needs and is pulling together data from PIM, ERP, and other external sources to power the digital interactions of your buyers while giving your sellers the tools to perform, enrich, aggregate and syndicate product content, then this is the track for you. If you are wondering about sequencing PIM and eCommerce or rather do it concurrently, or whether you need PIM or not, then this track is also for you. Finally, if you are uneasy about technology, integrations, APIs, connectors, code, and architecture and you wonder why those topics matter to a successful digital presence, then you should not miss this track.

Key Takeaways

You’ll learn:

  • What is PIM and why it matters;
  • How B2B Commerce Success is tied to technology;
  • Challenges when implementing PIM and E-Commerce;
  • Foundational decisions you will have to make;
  • Lessons learned

Speakers

Nate Wotruba

Nate Wotruba

Director of IT Services, Amerhart

Zach Bussinger

Zach Bussinger

Director of Software Development, Xngage

Joe Albrecht

Joe Albrecht

President & CEO, Xngage

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Customer Speaker

Nate Wotruba

Nate Wotruba

Director of IT Services | Amerhart

Bio:
Building in the American heartland builds business for Amerhart. The company distributes hardware, lumber, and building materials, including decking, insulation, plywood, shingles, and siding through nine locations in Wisconsin, Michigan, Illinois, Minnesota, and Missouri. Amerhart also offers services, including floor plan design and custom PVC fabrication for building exteriors. The company carries products from over 100 vendors, including Trex (composite decking), Louisiana Pacific (engineered wood), and CertainTeed (siding). Tracing its roots back to 1940, Amerhart takes its name from the 1963 acquisition of American Millwork and Supply by Hartman Wholesale. Amerhart has been live on InsiteCommerce Cloud for just over 3months.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM
Information is Power and Data & Analytics is King - Tuesday, October 15 | 1:00 PM - 1:45 PM

Sponsor Speaker

Zach Bussinger

Zach Bussinger

Director of Software Development | Xngage

Bio:
Zach has over 12 years of experience in the Software Development Industry, with a strong focus on Client Services in the B2B and B2C eCommerce space. His experience includes 7 years of working for one of the largest digital agencies in the US creating custom technology solutions for clients across multiple industries and geographies. Subsequently he worked as eCommerce leader for a large furniture company. He is passionate about building great solutions for his clients and providing services that are practical and effective. At Xngage, Zach heads up all software development and provides technology leadership across projects and client deliveries.

Zach holds a Bachelor of Science in Computer Science from Kent State University in Ohio.

Sessions:
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM

Sponsor Speaker

Joe Albrecht

Joe Albrecht

President & CEO | Xngage

Bio:
Joe has 23 years of experience in the software industry and has served in various executive leadership roles assisting customers with digital initiatives. He spent nearly 10 years of his career working for one of the largest digital consulting agencies and worked with Fortune 500 clients in the US and EMEA. Joe is the founder and managing partner of Xngage, a digital commerce consulting and services firm, located in Cleveland (OH) and dedicated to serving manufacturers and distributors. His passion for clients, technology and problem-solving fuel his constant desire to innovate, integrate and deploy the capabilities required to meet his clients' digital transformation challenges with outstanding B2B e-commerce solution delivery. Joe holds an MBA from Case Western Reserve University in Cleveland Ohio and a Computer Science Master from the University of Ulm, Germany.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM

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