So, you’ve launched your site. Where are your customers? It takes precise planning to encourage your customers to adopt your site. A customer adoption framework that takes your customers from registration through to repurchase helps your business plan and grow your eCommerce enterprise.

Key Takeaways

In this session you will learn a framework for understanding how your customers adopt your eCommerce site, including:

  • Four steps to get true adoption: from registration, self-service, getting your first order, and through building loyal eCommerce ordering customers
  • What levers you have to influence each step of the way
  • How to analyze and optimize your customer adoption


Moderator:Justin King
Title: President
Company: B2X Partners

Bio: Presenter Bio: With almost 20 years working in eCommerce, Justin King has been on the forefront of the growth and trends in B2B eCommerce. Justin is President of B2X Partners, the founder of and is a leading speaker on B2B Customer Experience and eCommerce.  Prior to B2X, Justin was Chief Evangelist, B2B eCommerce at Oracle Corporation where he built the go to market strategy for Oracle’s B2B eCommerce product.