Distributors are facing a constant battle for differentiation and new ways to drive value and gain the loyalty of their customers. Digital commerce has introduced new opportunities to engage customers, expand product assortments and pivot to selling solutions and not just products. Distributors are redefining themselves and using digital commerce to become differentiated industry leaders. 

Key Takeaways

In this session, you’ll hear from distributors that are at various stages of their digital journey and learn about their experiences integrating digital commerce as part of their overall corporate strategy. 

  • Expanding product lines to drive more value and have customers think of them in different ways
  • Providing customer engagement from wherever that customer is located
  • Technology choices around content enrichment to support a great commerce experience


Moderator: John Ambrose
Title: Practice Director – Digital Commerce
Company: Perficient

Bio: John has 18 years of strategic and technical experience in B2B and B2C eCommerce. He has helped some of the best-known global brands develop, implement, and grow their Digital Commerce channels, including Fortune 100 clients in the consumer-packaged goods, manufacturing, and entertainment industries

Presenter: Justin Racine
Title: Director of Marketing & eCommerce
Company: Geriatric Medical

Bio: As the director of marketing and e-commerce for Geriatric Medical, a 73-year-old leading medical supply distributor, Justin Racine oversees and implements the innovative marketing and e-commerce strategies that drive high growth and customer retention for the company. Prior to joining Geriatric Medical, Justin spent four years on the marketing and e-commerce team at Invacare Supply Group, a B2B medical supply division of Invacare, a previous Fortune 1000 company. A frequent nationally-featured speaker, he has spoken alongside branding and marketing professionals from The Weather Channel, Dell, JP Morgan and Investopedia, among others.

Presenter: Cesar Pereira
Title: Director of Ecommerce
Company: Bunzl Corporation

Bio: As the director of eCommerce for Bunzl Distribution, a leading supplier in North America, Cesar Pereira is responsible for digital platforms as well as digital strategy development and execution.  He established and leads cross-functional teams to deliver digital products that drive profitable growth and improve customer experience.   With nearly 20 years of business and digital leadership experience, he has a strong track record of implementing innovative eCommerce and digital products used by several Fortune 500 companies and global brands.