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Getting Ongoing Ownership And Executive Buy-In
September 11th | 10:00AM - 10:40AM
By now you know that ecommerce is strategic and transformational to your business. But are you still early in the process and your board of directors and executive team may be a little skeptical? Do they still think of this as a storefront rather than the most important business enablement initiative in the next 10 years? Hear from Insite’s CEO and several customer executives from a variety of ownership structures about how they continuously sell the value of their digital transformation initiatives to their board and cross-functional leadership and exec teams.
Keys to a Successful Customer-Partner Relationship
September 11th | 10:45AM - 11:25AM
What makes the customer-partner relationship succeed? Certainly, the basics like good preparation and planning, clear expectations-setting and management, quick decision-making, adequate resources and funding, good communication and role definition are key. But so are establishing mutual trust and credibility early, and ensuring executive sponsorship throughout the project. In this session, we’ll hear from 3Wire and Xngage about their four-year journey and what has enabled them to not only last, but thrive. They’ll take you through the ground rules they established early on and how they continue to successfully collaborate.
Unifying the B2B Experience Through Digital Self-Serve
September 11th | 12:30PM - 1:10PM
The B2B buying experience is a hybrid one that must provide the customer with the ability to move seamlessly between self-service and full-service engagement. But many companies measure e-commerce adoption and experience value solely by order volume and online revenue. And in the process, they end up missing the full picture and underestimate the value of making it easier to do business with.
Own the Experience
September 11th | 2:15PM - 2:55PM
Your customer experience – and the technology that enables it – impacts every step of the B2B buying process. Translating this experience online is not a one-person gig. It takes a sound strategy and process, proven technologies, and a highly effective, purpose-driven team to really move the needle.
Commerce Operating System: A Model for Managing Your eCommerce Strategy
September 11th | 3:00PM - 3:40PM
Drawing from their experience in creating profitable eCommerce sites, B2X Partners has created the X eCommerce System (XES), a seven-component approach for driving your B2B digital business. All centered around serving your customers, the XES is designed to help you create a strategic plan, organize your business, drive revenue and innovate in this competitive space.
Building a Transformational eCommerce Team
September 12th | 12:45PM - 1:25PM
Panel format with ecommerce leaders who have built successful, high-performing teams – Cesar Pereira from Bunzl, Max King from Cleaver-Brooks and Jim Squires from Royal Canin.
Going Direct to Your Customers
September 12th | 1:45PM - 2:25PM
Manufacturers and distributors need to rethink their relationship in the age of Amazon and balance customer buying habits and preference with distributor value and reach. In this session, Max King from Cleaver-Brooks and Jim Nerone from Buyers Products will discuss the market forces at play in their own industries, how their relationships with their distributors have evolved over time and how their ecommerce strategy and technology is positioning them to not just survive, but thrive with both their channel and end customers.