Description

By now you know that ecommerce is strategic and transformational to your business. But are you still early in the process and your board of directors and executive team may be a little skeptical? Do they still think of this as a storefront rather than the most important business enablement initiative in the next 10 years? Hear from Insite’s CEO and several customer executives from a variety of ownership structures about how they continuously sell the value of their digital transformation initiatives to their board and cross-functional leadership and exec teams.

Executives to include: Jim Squires, Global Ecommerce Director, Royal Canin and Mars Companies, Gary Niemand, SVP IT, Hisco Corporation and Josh Schoonmaker, Director of Digital Marketing & eCommerce, Consolidated Supply Co.


Key Takeaways

You’ll learn from these executives:

  • How they strategically positioned the value of ecommerce to their organizations and board/ownership
  • Packaging and selling the business value and ROI
  • Gaining cross-functional buy-in and leadership
  • Managing the implementation and cultural change across the organization to ensure success, especially in early phases
  • Measuring success, most critical key metrics and transformation (planned and realized)
  • Lessons learned – the good, the bad and the ugly.

Speakers

Moderator: Steve Shaffer
Title: CEO
Company: Insite Software

Bio: Steve joined Insite’s Executive team in 2013, and also serves on Insite’s Board. Most recently he served as the General Manager of Jobs2web, a SaaS recruitment marketing company (backed by Updata Partners) that was acquired by SAP in December 2011.Steve is a proven leader in building and helping scale technology companies. Prior to Jobs2web, Steve served as the CFO & VP of Business Development for Harland Medical Systems, a venture backed med-tech company also based in Minneapolis. He brings a broad background in business development & strategy, finance, and operations, including experience in consulting and public accounting (Grant Thornton) as well as manufacturing (Sara Lee). Steve holds an M.B.A. from the University of Illinois, and a B.A. in philosophy from Wheaton College (IL).

Presenter: Jim Squires
Title: Global Digital Capabilities Technology Officer
Company: Royal Canin

Presenter: Gary Niemand
Title: Senior VP of IT and Procurement
Company: Hisco

Bio: Gary has over 25 years experience within the industrial distribution industry, always with a B2B focus. He has divided his career between the IT function and other business areas such as Procurement and Sales Operations, giving him a broad range of experience. Currently Gary is the Senior VP of IT and Procurement, as well as being on the executive leadership team and Board of Directors member for Hisco, a specialty distributor with a primary focus in the electronics assembly market.  During his 4-1/2 year tenure with Hisco he led the initiative to select, plan, and implement a new website for the company. Additionally, he led the initiative to migrate an acquisition company simultaneously on to Hisco’s ERP and new web platform.

Presenter: Josh Schoonmaker
Title: Director of Digital Marketing & eCommerce
Company: Consolidated Supply