By now you know that ecommerce is strategic and transformational to your business. But are you still early in the process and your board of directors and executive team may be a little skeptical? Do they still think of this as a storefront rather than the most important business enablement initiative in the next 10 years? Hear from Insite’s CEO and several customer executives from a variety of ownership structures about how they continuously sell the value of their digital transformation initiatives to their board and cross-functional leadership and exec teams.

Executives to include: Jim Squires, Global Ecommerce Director, Royal Canin and Mars Companies, Gary Niemand, SVP IT, Hisco Corporation and Josh Schoonmaker, Director of Digital Marketing & eCommerce, Consolidated Supply Co.

Key Takeaways

You’ll learn from these executives:

  • How they strategically positioned the value of ecommerce to their organizations and board/ownership
  • Packaging and selling the business value and ROI
  • Gaining cross-functional buy-in and leadership
  • Managing the implementation and cultural change across the organization to ensure success, especially in early phases
  • Measuring success, most critical key metrics and transformation (planned and realized)
  • Lessons learned – the good, the bad and the ugly.


Moderator: Steve Shaffer
Title: CEO
Company: Insite Software

Bio: Steve joined Insite’s Executive team in 2013, and also serves on Insite’s Board. Most recently he served as the General Manager of Jobs2web, a SaaS recruitment marketing company (backed by Updata Partners) that was acquired by SAP in December 2011.Steve is a proven leader in building and helping scale technology companies. Prior to Jobs2web, Steve served as the CFO & VP of Business Development for Harland Medical Systems, a venture backed med-tech company also based in Minneapolis. He brings a broad background in business development & strategy, finance, and operations, including experience in consulting and public accounting (Grant Thornton) as well as manufacturing (Sara Lee). Steve holds an M.B.A. from the University of Illinois, and a B.A. in philosophy from Wheaton College (IL).

Presenter: Jim Squires
Title: Global Digital Capabilities Technology Officer
Company: Royal Canin

Presenter: Gary Niemand
Title: Senior VP of IT and Procurement
Company: Hisco

Bio: Gary has over 25 years experience within the industrial distribution industry, always with a B2B focus. He has divided his career between the IT function and other business areas such as Procurement and Sales Operations, giving him a broad range of experience. Currently Gary is the Senior VP of IT and Procurement, as well as being on the executive leadership team and Board of Directors member for Hisco, a specialty distributor with a primary focus in the electronics assembly market.  During his 4-1/2 year tenure with Hisco he led the initiative to select, plan, and implement a new website for the company. Additionally, he led the initiative to migrate an acquisition company simultaneously on to Hisco’s ERP and new web platform.

Presenter: Josh Schoonmaker
Title: Director of Digital Marketing & eCommerce
Company: Consolidated Supply