Digital technology has changed the rules of engagement for B2B companies in the manufacturing sector. The convergence of content, commerce, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become differentiated industry leaders. It’s a fundamental shift in how B2B organizations do business and many are heading down the path with uncertainty on where to start. Others have embarked on their digital journey and are looking for innovative ways to leverage content and commerce to lower their cost to serve, increase ease of doing business and drive customer loyalty.

Key Takeaways

In this session, you’ll hear from companies that are at various stages of their digital journey and learn about their experiences how they’ve integrated it as part of their overall corporate strategy. 

  • Planning the next generation of commerce within a Dealer Portal

  • The importance of user experience and design to support the commerce buying journey

  • Leveraging commerce as part of an overall Digital Transformation


Moderator: John Ambrose
Title: Practice Director – Digital Commerce
Company: Perficient

Bio: John has 18 years of strategic and technical experience in B2B and B2C eCommerce. He has helped some of the best-known global brands develop, implement, and grow their Digital Commerce channels, including Fortune 100 clients in the consumer-packaged goods, manufacturing, and entertainment industries

Presenter: Seth Keller
Title: Information Architecture Manager
Company: BraunAbility

Bio: Seth has been with BraunAbility for 8 years, and has worked in IT for 23 years. As Information Architecture Manager Seth leads a team of engineers and analysts to build, enhance and integrate a variety production systems for BraunAbility and its family of partners.

Presenter: Jim Nerone
Title: Chief Information Officer
Company: Buyers Products

Bio: Jim is an experienced business executive, who has lead diverse number functional areas, always seeking to improve efficiency, effectiveness, and control through the application of better processes, technology, and information. For the last few years, he has been leading a digital transformation at Buyers Products, including the launch of their first transactional website. Prior to Buyers, Jim worked for ERICO in the US and The Netherlands, at various points leading IT, Business Intelligence, Supply Planning, and Warehouse Operations. Long ago, he received engineering degrees from Purdue and an MBA from Case Western. The TSQL procedures he writes are elegant and well-commented.