Description

The B2B buying process has evolved but many manufacturers and distributors continue to sell the same way. With the rise of technology, changing customer expectations and evolving competition, companies who refuse to transform are falling victim to today’s most disruptive forces. To survive, companies must become easier to do business with by making relevant product information accessible 24/7, improving domain expertise and delivering personalized experiences. Businesses that act now and embrace digital as part of their core can move from being disrupted to becoming the disruptor. In this session you’ll learn:

  • How B2B buyers consider and experience the world around them
  • What draws B2B buyers towards companies who get digital right
  • Steps to take to not only keep up with disruption, but create differentiation and grow your business

Key Takeaways

In this session you’ll learn:

  • How B2B buyers consider and experience the world around them
  • What draws B2B buyers towards companies who get digital right
  • Steps to take to not only keep up with disruption, but create differentiation and grow your business

Speakers

Presenter: John Bruno
Title: Senior Analyst
Company: Forrester

Bio: John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.