Speakers

Connect. Share. Engage.

Engage presents a unique opportunity to connect with fellow customers, peers and industry experts to help you maximize your investment in Insite and continue your digital transformation journey.

You won’t hear from basketball stars or past presidents, you’ll hear from familiar faces who can deliver actionable insights and real solutions. This event is practical, specific and beneficial for your business. No fluff, no salesy pitches, no tight quarters.

Keynote Speakers

Dave Schneider

Dave Schneider

Vice President/CMO, Red Wing Shoe Company

Customer Speakers

Justin Racine

Justin Racine

Director of Marketing & eCommerce, Geriatric Medical

Josh Schoonmaker

Josh Schoonmaker

Director of Digital Solutions, Consolidated Supply

Nate Wotruba

Nate Wotruba

Director of IT Services, Amerhart

Matt Vandenbush

Matt Vandenbush

VP of IT and Software Engineering, Brady Corporation

Danielle Yuan

Danielle Yuan

eCommerce Specialist, Grimco, Inc.

Terence Murray

Terence Murray

Strategic Development–Digital Transformation Leader, Sonance

Max King

Max King

Vice President of Aftermarket Sales, Cleaver-Brooks

Eric Kurdziel

Eric Kurdziel

Sr. Digital Marketing Manager, SunSource

Jeff Hileman

Jeff Hileman

Director of eCommerce, TestEquity

Michael Butera

Michael Butera

Director, Digital Marketing, Steiner Electric

Greg Meyer

Greg Meyer

Purchasing, Marketing and eCommerce, Cogent

Jim Nerone

Jim Nerone

Chief Information Officer, Buyers Products

Don Harrington

Don Harrington

Vice President of IT, Horizon Solutions LLC

Don Polletta

Don Polletta

Vice President, Sales & Marketing, Torrco

Jennie Stenback

Jennie Stenback

VP Marketing & E-Commerce, Marmon Link

Chris Beck

Chris Beck

Marketing Manager, Marmon Link

 Todd Sisson

Todd Sisson

eCommerce Manager, Dakota Supply Group

Ashley Peth

Ashley Peth

eCommerce Product Lead, Royal Canin

Miguel Armenta

Miguel Armenta

eBusiness Capabilities Manager, Royal Canin

Arnaud Le Chatelier

Arnaud Le Chatelier

Director of Sales & Marketing, Dillon Supply

Leah Emami

Leah Emami

Director of Marketing, IPORT

Jeff Runnalls

Jeff Runnalls

Director of Finance and Operations, Jones Packaging Inc.

Gary Niemand

Gary Niemand

SVP of IT & Procurement, Hisco

Cesar Pereira

Cesar Pereira

Director of eCommerce, Bunzl Corporation

Partner Speakers

Dean Mueller

Dean Mueller

Senior Partner, Real Results Marketing

Ian Heller

Ian Heller

Founder & Senior Partner, Real Results Marketing

Mark Brohan

Mark Brohan

Director, B2B eCommerce Research, Editor & Publisher, Digital Commerce 360

Denise Keating

Denise Keating

Co-founder & CEO | DATAgility

Sponsor Speakers

Himadri Chakrabarti

Himadri Chakrabarti

Director of Technology, Nish Tech

Steve Miller

Steve Miller

Co-founder & Partner, XCentium

Brady Behrman

Brady Behrman

CEO, PunchOut2Go

Jason Hughes

Jason Hughes

VP of US Sales & Operations, Absolunet

Joe Albrecht

Joe Albrecht

President & CEO, Xngage

Karie Daudt

Karie Daudt

Senior Commerce Consultant, Perficient Digital

Jeff Pratt

Jeff Pratt

Commerce Practice Director, Verndale

Charbel Abou Chaaya

Charbel Abou Chaaya

Chief Digital Officer, Xngage

Insite Speakers

Steve Shaffer

Steve Shaffer

Chief Executive Officer, Insite Software

Tom Frishberg

Tom Frishberg

VP Engineering, Insite Software

Brian Lockwood

Brian Lockwood

Sr. Director of Platform Assurance, Insite Software

Peter Gaard

Peter Gaard

Senior Developer, Insite Software

Dave Campen

Dave Campen

Senior Data Engineer, Insite Software

Jon Greene

Jon Greene

Chief Customer Officer, Insite Software

Jeff Natzke

Jeff Natzke

VP Product, Insite Software

John McCarroll

John McCarroll

Senior Integration Analyst, Insite Software

Sarah Norris

Sarah Norris

Business Analyst, Insite Software

Rachel Walwood

Rachel Walwood

Front End Developer, Insite Software

Darwin Zins

Darwin Zins

Chief Architect, Insite Software

Mike Wentz

Mike Wentz

VP of Industry Alliances, Insite Software

Bela Vander Voort

Bela Vander Voort

Senior Full Stack Developer, Insite Software

Sara Winter

Sara Winter

Product Manager, Insite Software

Lee Anderson

Lee Anderson

Program Manager, Insite Software

Never Miss Another Engage Announcement

Keynote Speaker

Dave Schneider

Dave Schneider

Vice President/CMO | Red Wing Shoe Company

Bio:
Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term demand across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, marcomm, ecommerce, brand protection, retail experience and corporate comms, Schneider leverages meaningful consumer insights to drive a differentiated experience that is enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.

Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms, spanning B2C and B2B, working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe's, OfficeMax, McDonald's, and AT&T.

Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.

Sessions:
Re-Imaging Red Wing Shoe Company - Wednesday, October 16

Keynote Speaker

Michael Fanuele

Michael Fanuele

Author

Bio:
Michael Fanuele has been lucky to spend most of his career as a brand strategist working with some pretty awesome people at some pretty great places. He is one of the most acclaimed strategic leaders in the industry, having achieved award-winning work for brands including Dos Equis, Arby’s, Cadillac, Charles Schwab, Cheerios, Unilever, The Cosmopolitan, The Economist, and Volvo. Most recently, Michael served as the Chief Creative Officer at General Mills. His first book – Stop Making Sense: The Art of Inspiring Anybody – was published July 2019.

Sessions:
The Art of Inspiring Change - Wednesday, October 16

Customer Speaker

Justine Racine

Justin Racine

Director of Marketing & eCommerce | Geriatric Medical

Bio:
Justin Racine is an award-winning, published marketing and eCommerce executive with over 10 years of experience in the B2C and B2B marketing eCommerce space. Justin serves as the Director of Marketing and eCommerce for Geriatric Medical, a 74-year-old leading medical supply distributor based in the United States. Justin oversees and implements the innovative marketing and e-commerce strategies that drive high growth and customer retention for Geriatric Medical, and led the design, scope and implementation of the site re-design.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM

Customer Speaker

Josh Schoonmaker

Josh Schoonmaker

Director of Digital Solutions | Consolidated Supply

Bio:
Josh provides technology, entrepreneurship, and business strategy for early stage growth companies and growing start-ups in the Portland, Oregon area. He recently completed his MBA with a focus on Entrepreneurship and Consulting, and is a Master’s in Legal Studies candidate with a focus on Entrepreneurial Law. He has over 12 years in technology, business development, marketing and management. Josh’s vision is to transition Portland’s early-stage innovative ventures into growth-stage companies by utilizing his architecting, storytelling, and executing capabilities and by leveraging Portland’s innovative culture.

Josh has managed innovative experiential marketing facilities and served as a key player in partnerships between large corporations such as eBay, Paypal, Disney and HP. He has the ability to manage the details of business growth in many areas all at once and brings unique skill sets in strategic planning, legal structure, innovative technology, entrepreneurial investment strategies, and public relations. He has held titles such as Commerce Innovation Showcase Manager and Spokesperson, as well as having been entrusted with executive level presentations for potential partnerships. The name may say centralized, but with operations in Hawaii, Idaho, Oregon, and Washington, Consolidated Supply may be a bit of a misnomer. The company distributes plumbing and waterworks supplies to about 20 eponymous stores in these four states. Consolidated's largest store is located in Tigard, Oregon. Its Fixture Gallery locations showcase high-end kitchen and bathroom products and accessories in showroom settings. Products include waterworks equipment from such brands as Bradford White, Honeywell, and Romac Industries, along with bathroom and kitchen fixtures from Elkay, Moen, and other makers. 90-year anniversary in 2018.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 11:05 AM - 11:50 AM
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM

Customer Speaker

Nate Wotruba

Nate Wotruba

Director of IT Services | Amerhart

Bio:
Building in the American heartland builds business for Amerhart. The company distributes hardware, lumber, and building materials, including decking, insulation, plywood, shingles, and siding through nine locations in Wisconsin, Michigan, Illinois, Minnesota, and Missouri. Amerhart also offers services, including floor plan design and custom PVC fabrication for building exteriors. The company carries products from over 100 vendors, including Trex (composite decking), Louisiana Pacific (engineered wood), and CertainTeed (siding). Tracing its roots back to 1940, Amerhart takes its name from the 1963 acquisition of American Millwork and Supply by Hartman Wholesale. Amerhart has been live on InsiteCommerce Cloud for just over 3months.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM
Information is Power and Data & Analytics is King - Tuesday, October 15 | 1:00 PM - 1:45 PM

Customer Speaker

Matt Vandenbush

Matt Vandenbush

VP of IT and Software Engineering | Brady Corporation

Bio:
Matt Vandenbush is VP of IT and Software Engineering at Brady Corporation - a leading manufacturer of identification and safety products. In his role, he is responsible for IT with an emphasis on digital technologies, e-commerce, and mobile. He also leads R&D teams focused on SaaS product development, IoT integration, emerging technologies, and innovation.

Matt holds a Bachelor of Science degree in Computer Engineering from the Milwaukee School of Engineering. He is married, has 4 sons, and enjoys coaching them all in his favorite sport, wrestling.

Sessions:
Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:45 PM

Customer Speaker

Danielle Yuan

Danielle Yuan

eCommerce Specialist | Grimco, Inc.

Bio:
Danielle is an E-commerce Specialist for Grimco, Inc. She helps manage the distributor’s digital growth through online sales and marketing by carrying out top priority projects for sustainable growth. Danielle also has digital marketing experience in the consumer goods industry, bringing a well-rounded perspective to Grimco’s digital development.

Sessions:
Digital Marketing After a Replatform: What You Need to Know - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Terence Murray

Terence Murray

Strategic Development–Digital Transformation Leader | Sonance

Bio:
With over 25 years of experience and leadership in the Consumer Electronics Industry, Terence has expertise in creating innovative business strategies and leading teams in designing and implementing unique software solutions and intuitive user experiences that simplify the challenges of complex transactions for both business users and end consumers. At Sonance, Terence is responsible for creating, planning and directing the company’s Digital Transformation to provide the optimal customer experience and operational efficiency for their multiple brands and the channels they serve. Prior to joining Sonance, Terence was a Partner of a leading Systems Integration Company, AUDIOVISIONS, that was later acquired by Best Buy. At Best Buy he served as a Senior Director of Strategic Development for Services for almost a decade. Early in his career, Terence also held leadership positions with Harman International and Escient Technologies, LLC.

Sessions:
Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform - Tuesday, October 15 | 1:50 PM - 2:35 PM

Customer Speaker

Max King

Max King

Vice President of Aftermarket Sales | Cleaver-Brooks

Bio:
As the Vice President of Aftermarket Solutions for CleaverBrooks, an 89-year-old industry leader in boiler room solutions, Max is managing the implementation of eCommerce as well as the Genuine Parts and Conversions businesses. The eCommerce solution will provide another avenue for genuine part sales in addition to the independently owned and exclusive territories of the representative network. Prior to joining CleaverBrooks, Max spent over 10 years in various roles including leading the aftermarket and eCommerce team at Caterpillar INC, a machinery manufacturer and Fortune 100 company. Outside of work he loves spending time with his wife and four children, with any free time he enjoys spending time outdoors.

Sessions:
Making the ROI Case for Ongoing Board Level Buy In - Tuesday, October 15 | 11:05 AM - 11:50 AM

Customer Speaker

Eric Kurdziel

Eric Kurdziel

Sr. Digital Marketing Manager | SunSource

Customer Speaker

Jeff Hileman

Jeff Hileman

Director of eCommerce | TestEquity

Bio:
As the Director of eCommerce, he is responsible for achieving revenue growth and GP targets. He works to consolidate existing technology platforms and integrate new ones through acquisition. With full P&L accountability, Jeff is continuously seeking out initiatives that will increase sales and further the TestEquity's overall strategic direction. He is responsible for crafting the strategic direction of the eCommerce business and managing content on our web properties. Jeff's team leverages analytics to maximize lead generation, optimize customer experience, and achieve revenue goals. He oversee day-to-day management of our websites, including troubleshooting, responsive redesigns, product changes, integrations, and enhancements. As the Director of eCommerce for Test Equity, a value-added distributor of test and measurement equipment, Jeff is managing the implementation of eCommerce for TestEquity as well at Techni Tools and Jenson Tools. TestEquity is a value-added distributor of test and measurement equipment and MRO tools and supplies for laboratories and electronics manufacturing. In business since 1971, the company is an authorized stocking distributor for Keysight Technologies, Tektronix, Keithley, Rohde & Schwarz, Viavi, Fluke, B&K Precision, Hioki, Amprobe, Sorensen, Extech, FLIR, Magna-Power Electronics, Instek, and others.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:45 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Michael Butera

Michael Butera

Director, Digital Marketing | Steiner Electric

Bio:
Michael’s 20+ years of experience in digital marketing and ecommerce has positioned him as a leader in formalizing digital transformation strategies and executing the deployment of marketing technologies and the building of digital teams. Michael is currently leading a digital transformation for Steiner Electric, a fourth-generation family-owned distributor of electrical supplies, lighting & controls, power generators, automation systems & controls, and metalworking industrial tools serving the Northern Illinois and Northwest Indiana markets for over 103 years.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 10:15 AM - 11:00 AM

Customer Speaker

Greg Meyer

Greg Meyer

Purchasing, Marketing and eCommerce | Cogent

Bio:
For nearly a decade, Greg has worked in multiple roles within the packaging industry. Greg knows the in's and out's of the industry and is focused on connecting Cogent with third party partners to maintain a steady and reliable online presence. Greg ensures Cogent's internal network and www.cogentsupplies.com are running as efficiently as possible. Through E-Commerce ordering, app development, and on-site customer trainings, Greg’s work ensures Cogent's processes are up-to-date. Maintaining the best possible internal network, linked with top tier partners, and staying current with today’s customer needs allows Cogent to grow & push new boundaries as they move forward.

Sessions:
Getting More out of Mobile - Tuesday, October 15 | 2:45 PM - 3:30 PM

Customer Speaker

Jim Nerone

Jim Nerone

Chief information Officer | Buyers Products

Bio:
Jim is an experienced business executive, who has lead diverse number functional areas, always seeking to improve efficiency, effectiveness, and control through the application of better processes, technology, and information. For the last few years, he has been leading a digital transformation at Buyers Products, including the launch of their first transactional website. Prior to Buyers, Jim worked for ERICO in the US and The Netherlands, at various points leading IT, Business Intelligence, Supply Planning, and Warehouse Operations. Long ago, he received engineering degrees from Purdue and an MBA from Case Western. The TSQL procedures he writes are elegant and well-commented.

Sessions:
Information is Power and Data & Analytics is King - Tuesday, October 15 | 11:05 AM - 11:50 AM
People, Process & Technology: Combating Challenges & Exploiting Opportunities - Viewpoints from Manufacturers and Distributors - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Don Harrington

Don Harrington

Vice President of Information Technology | Horizon Solutions LLC

Bio:
Don Harrington is Vice President of Information Technology for Horizon Solutions LLC, a 165 year old distributor of electrical and industrial products in the Northeast. Don started his career at Horizon Solutions on the warehouse floor in 1986, and learned the business the old-fashioned way, by going from the warehouse to the counter and then on to sales and ultimately management. Along the way he even detoured briefly into accounting and purchasing too, but it was when the company moved to a new ERP that he got involved in IT. His only qualification at the time was he was the first sales person to use PowerPoint during a sales meeting, and therefore “technically savvy.” As it turned out, all that exposure and experience helped him bridge the needs of business stakeholders – owners, employees, suppliers, customers – with the capacity of technology to move business forward. Finding he could effectively translate between business-people and “propeller-heads,” he has since held a number of executive positions with a foot in both camps, most recently returning to a focus on IT as Horizon Solutions plans and executes the transformation, digital and otherwise, that will herald the next 165 years of its corporate history. Don lives in Maine, where he spends a lot of time outdoors looking through the lenses of cameras or binoculars.

Sessions:
Executive Panel Discussion - Tuesday, October 15 | 12:15 PM - 12:50 PM
A Framework for Alignment and Digital Transformation - Tuesday, October 15 | 2:45 PM - 3:30 PM

Customer Speaker

Don Polletta

Don Polletta

Vice President, Sales & Marketing | Torrco

Bio:
Don Specializes in Creating Value Through Supply Chain Excellence, Technology, Innovation, and Data. He creates internet marketing strategies enhances Torrco’s online presence that in turn increases bottom line profits by creating a superior seamless offline and online user experience.

Sessions:
Building A High Performance, Transformational eCommerce Team - Wednesday, October 16 | 11:05 AM – 11:50 AM

Customer Speaker

Jennie Stenback

Jennie Stenback

VP Marketing & E-Commerce | Marmon Link

Bio:
Jennie leads the marketing, eCommerce and Digital Strategy for Marmon Link, a B2B Foodservice and Beverage Replacement Parts supply chain solution. In her role, Jennie authored the strategy and business case for 3Wire’s digital platform evolution, significantly upgrading their multiple B2B sites and transforming the User Experience. Launching in early 2017, the new Marmon Link platform has shown immediate growth and customer engagement. Prior to Marmon Link, Jennie held leadership roles in the Institutional Division of Ecolab, pioneering a new intranet portal for the 5,000+ direct sales and service associates that brought technology and efficiency upgrades to a sorely outdated system. Additionally, her background has included leading a national restaurant chain’s marketing and advertising efforts as well as multiple roles in agencies and consulting firms in the foodservice/hospitality space.

Sessions:
Making the ROI Case for Ongoing Board Level Buy In - Tuesday, October 15 | 11:05 AM - 11:50 AM

Customer Speaker

Chris Beck

Chris Beck

Marketing Manager | Marmon Link

Bio:
Chris has managed the InsiteCommerce platform for MarmonLink, a national distributor of genuine OEM beverage and foodservice equipment replacement parts, with a focus on customer retention, gain, and growth since their site was launched in January 2017. Chris was also a leader in the design and implementation of the platform in the year prior to launch, giving him valuable insight into the positive changes the Insite platform can create for B2B distributors and their customers. Prior to his marketing career, Chris was a practicing attorney, which helps him bring a unique perspective on customer communication, strategic planning, and business analytics.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 11:05 AM - 11:50 AM

Customer Speaker

Todd Sisson

Todd Sisson

eCommerce Manager | Dakota Supply Group

Bio:
For over 24 years, Todd has been committed to growing and transforming Dakota Supply Group. Today, Todd serves as the eCommerce Manager and is responsible for brand development, sales training, development and maintenance of their sales and marketing plan, cloud integration, the market analytics process, CRM development and deployment.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 1:00 PM - 1:45 PM
Getting More out of Mobile - Tuesday, October 15 | 2:45 PM - 3:30 PM

Customer Speaker

Ashley Peth

Ashley Peth

eBusiness Product Lead | Royal Canin

Bio:
Ashley has been with Royal Canin for 7+ years specializing in eBusiness and ERP Management related activities. Ashley is currently the eBusiness Product Lead for Royal Canin’s B2B e-commerce website driving online revenue and continually looking for ways to optimize the online customer experience. She played a key role in Royal Canin’s platform upgrade from v3.7 to v4.4 in 2018. Ashley’s background includes working in the consumer goods industry, business process improvement, auditing, and finance.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Art to Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Miguel Armenta

Miguel Armenta

eBusiness Capabilities Manager | Royal Canin

Bio:
Miguel has been with Royal Canin for 10+ years where he currently leads the eBusiness team, his main purpose is to delivery extraordinary digital customer experiences to better serve pets. Miguel is speaking today because of his proven experience in Digital Project Management, CRM & Digital Commerce.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 10:15 AM - 11:00 AM

Customer Speaker

Arnaud Le Chatelier

Arnaud Le Chatelier

Director of Sales & Marketing | Dillon Supply

Bio:
At Dillon Supply, everything we do is built on the belief that our relationship with our customers should be more than products and transactions. That, above all, the customer's experience with us should help them operate better today than yesterday. That’s why our mission is to come alongside our customers, their business, and deliver relevant products and solutions. Our expertise ranges from products to end user markets. We have 4 divisions, each led by industry experts, to help bring relevant solutions to our customers: Industrial, Safety, Storage & Handling, and Metals. We serve many industries, such as Manufacturing (Pulp & Paper, Automotive, Aerospace…), Construction, Metal Working, Transportation, Public Administration, Schools & Universities. Founded in 1914, Dillon Supply operates as a subsidiary of French supply giant Descours & Cabaud.

Sessions:
Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:45 PM

Customer Speaker

Leah Emami

Leah Emami

Director of Marketing | IPORT

Bio:
Leah has 10 years of experience in brand growth, awareness and executing online and traditional marketing strategy for high-profile companies and products. She has successfully built brands and monetized traffic and content for online consumer sites and events across diverse industries including electronics and fashion. Today, she serves as the Director of Marketing for IPORT, which offers products that allow end-users to turn their iPad into a simple and functional business tool. Prior to IPORT, Leah led marketing for global brands such as VIZIO, Warner Brothers, and 5.11 Tactical, where she spearheaded digital transformation and campaigns to maximize revenue and margin. Leah’s creative energy and passion for growth has allowed her to motivate team members on all levels to achieve individual and organizational goals.

Sessions:
Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform - Tuesday, October 15 | 1:50 PM - 2:35 PM

Customer Speaker

Jeff Runnalls

Jeff Runnalls

Director of Finance and Operations | Jones Packaging Inc.

Bio:
Jeff has risen through the ranks of accounting and has now taken on leadership responsibility for providing strategic direction for Jones Packaging to increase sales and market capitalization through establishing a digital channel to server their customers better, faster and chaeaper.

Sessions:
eCommerce As Your Shareholder Value Engine - Wednesday, October 16 | 1:00 PM – 1:45 PM

Customer Speaker

Gary Niemand

Gary Niemand

SVP of IT & Procurement | Hisco

Bio:
Gary has over 25 years experience within the industrial distribution industry, always with a B2B focus. He has divided his career between the IT function and other business areas such as Procurement and Sales Operations, giving him a broad range of experience. Currently Gary is the Senior VP of IT and Procurement, as well as being on the executive leadership team and Board of Directors member for Hisco, a specialty distributor with a primary focus in the electronics assembly market. During his 5-1/2 year tenure with Hisco he led the initiative to select, plan, and implement a new website for the company. Additionally, he led the initiative to migrate an acquisition company simultaneously on to Hisco’s ERP and new web platform.

Sessions:
Win-Win: Going Direct to Your Customers Without Disrupting Your Channel - Tuesday, October 15 | 1:00 PM - 1:45 PM

Customer Speaker

Cesar Pereira

Cesar Pereira

Director of eCommerce | Bunzl Corporation

Bio:
As the director of eCommerce for Bunzl Distribution, a leading supplier in North America, Cesar Pereira is responsible for digital platforms as well as digital strategy development and execution. He established and leads cross-functional teams to deliver digital products that drive profitable growth and improve customer experience. With nearly 20 years of business and digital leadership experience, he has a strong track record of implementing innovative eCommerce and digital products used by several Fortune 500 companies and global brands.

Sessions:
People, Process & Technology: Combating Challenges & Exploiting Opportunities - Viewpoints from Manufacturers and Distributors - Wednesday, October 16 | 1:50 PM - 2:35 PM

Partner Speaker

Dean Mueller

Dean Mueller

Senior Partner | Real Results Marketing

Bio:
Dean Mueller has more than 30 years experience in sales and marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations. Using market research, Dean has a deep understanding of distributor and manufacturer customer needs.

Sessions:
Make it About Them: Leveraging Segmentation & Personalization - Tuesday, October 15 | 1:50 PM - 2:35 PM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Partner Speaker

Ian Heller

Ian Heller

Founder & Senior Partner | Real Results Marketing

Bio:
Ian Heller is the Founder and Senior Partner of distribution consultancy Real Results Marketing. He has spent more 30 years in the wholesale distribution industry, serving as a senior executive for Grainger, HD Supply, GE Capital, Newark Electronics and Corporate Express. A popular keynote speaker and writer, Ian offers a look into the future of the industry that is essential for distributors, who must develop strategies to survive and thrive despite the coming disruption.

Ian holds an MBA from the Kellogg School of Management at Northwestern University where he was elected commencement speaker by his class and awarded the Dean’s Distinguished Service Award at graduation.

Sessions:
The Coming Commoditization of Distribution: Disruption and What You Can Do About It - Tuesday, October 15 | 4:10 PM - 5:00 PM

Partner Speaker

Mark Brohan

Mark Brohan

Director, B2B eCommerce Research, Editor & Publisher | Digital Commerce 360

Bio:
Mark Brohan is the B2BecNews research director covering B2B e-commerce trends and the editor and publisher of Internet Health Management. Prior he was vice president research for Internet Retailer and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Previously, Mark headed up new print and web product business development for Faulkner & Gray, a subsidiary of Thomson Corp. that Mark joined in 1989. Among the many positions Mark held at Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two Web sites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor’s degree in secondary education and history from Western Michigan University and a master’s in journalism and public affairs from The American University.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM

Partner Speaker

Denise Keating

Denise Keating

Co-founder & CEO | DATAgility

Bio:
Denise Keating is co-founder and CEO of DATAgility, a company that provides digital consultation, PIM system implementation and data enrichment services to B2B manufacturers and distributors. Denise is known for her relentless enthusiasm and passion for helping companies gather, create, and manage high quality, unique, and relevant product data content for B2B eCommerce platforms. She is a frequent speaker and has a proven track record in successfully collaborating with clients to help them develop e-commerce strategies that are meaningful, strategic, and have a practical business impact. With 30 years of experience in the distribution channel, she is a recognized for her thought leadership on B2B customer experience, eCommerce, and product data content strategies, contributes to many industry publications and served as one of four panelists on the electrical data synchronization panel moderated by Gene Randall, a former White House Correspondent for NBC and CNN.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 10:15 AM - 11:00 AM

Sponsor Speaker

Himadri Chakrabarti

Himadri Chakrabarti

Director of Technology | Nish Tech

Bio:
Himadri has been doing software development and delivering client projects for 20 years. Worked in Ernst & Young, JP Morgan Chase, Reynolds & Reynolds and Znode. Currently, he is working as Director of Technology at Nish Tech Inc. He has extensive experience implementing B2B & B2C E-Commerce and Content Management System. He is a Solutions Architect, Technology Leader, Mentor, Blogger and Conference Speaker.

Sessions:
Your World, Connected - Tuesday, October 15 | 2:45 PM - 3:30 PM

Sponsor Speaker

Steve Miller

Steve Miller

Co-founder & Partner | XCentium

Bio:
Steve Miller is a co-founder and partner at XCentium. Prior starting XC, Steve has specialized in developing Commerce solutions with an emphasis on customer and product segmentation and corresponding recommendations. For 20 years Steve has developed commerce, custom data, business intelligence and big data applications for Fortune 500 firms.

Steve experience prior to founding XCentium includes leading the Microsoft and Business Intelligence practice for The Revere Group/NTT Data in the western region. Before joining Revere, Steve led the Business Intelligence practice for SwiftKnowledge and Magenic Technologies based in Minneapolis, in addition he was an adjunct faculty member at Normandale College. Steve has been a member of Microsoft’s partner advisory council and a featured speaker at TechEd.

Steve holds a degree in Applied Economics from the University of Minnesota.

Sessions:
Building A High Performance, Transformational eCommerce Team - Wednesday, October 16 | 11:05 AM - 11:50 AM
eCommerce As Your Shareholder Value Engine - Wednesday, October 16 | 1:00 PM - 1:45 PM

Sponsor Speaker

Brady Behrman

Brady Behrman

CEO | PunchOut2Go

Bio:
Brady Behrman is the CEO and founding partner of PunchOut2Go. As an entrepreneur with a proven track record in building technology businesses that focus on client success innovation, Behrman co-founded PunchOut2Go to help organizations of all sizes adapt to the complex, ever-evolving world of B2B Commerce & eProcurement technologies.

Sessions:
PunchOut as a Strategic Initiative: Dillon Supply Company's Journey to Digital Transformation - Tuesday, October 15 | 3:35 PM - 4:05 PM

Sponsor Speaker

Jason Hughes

Jason Hughes

VP of US Sales & Operations | Absolunet

Bio:
Jason Hughes, Vice President of US Sales and Operations at Absolunet, has 20+ years of experience focusing on digital transformation, customer engagement and commerce. Jason works with dozens of B2B executives to help define and execute their eCommerce initiatives. In this session with Grimco, Jason will examine the importance of cross-functional collaboration for omnichannel growth.

Sessions:
Digital Marketing After a Replatform: What You Need to Know - Wednesday, October 16 | 1:50 PM - 2:35 PM

Sponsor Speaker

Joe Albrecht

Joe Albrecht

President & CEO | Xngage

Bio:
Joe has 23 years of experience in the software industry and has served in various executive leadership roles assisting customers with digital initiatives. He spent nearly 10 years of his career working for one of the largest digital consulting agencies and worked with Fortune 500 clients in the US and EMEA. Joe is the founder and managing partner of Xngage, a digital commerce consulting and services firm, located in Cleveland (OH) and dedicated to serving manufacturers and distributors. His passion for clients, technology and problem-solving fuel his constant desire to innovate, integrate and deploy the capabilities required to meet his clients' digital transformation challenges with outstanding B2B e-commerce solution delivery. Joe holds an MBA from Case Western Reserve University in Cleveland Ohio and a Computer Science Master from the University of Ulm, Germany.

Sessions:
Keys to a Successful Customer-Partner Relationship - Tuesday, October 15 | 10:15 AM - 11:00 AM
PIM & eCommerce - A Deep Dive - Tuesday, October 15 | 11:05 AM - 11:50 AM

Sponsor Speaker

Karie Daudt

Karie Daudt

Senior Commerce Consultant | Perficient Digital

Bio:
Karie Daudt has more than two decades of experience in digital commerce, management, and business development in the manufacturing and distribution industry. As Senior Commerce Consultant at Perficient Digital, she helps clients identify problems and works to align them with the right technology solution to fit their needs.

Ian holds an MBA from the Kellogg School of Management at Northwestern University where he was elected commencement speaker by his class and awarded the Dean’s Distinguished Service Award at graduation.

Sessions:
People, Process & Technology: Combating Challenges & Exploiting Opportunities - Viewpoints from Manufacturers and Distributors - Wednesday, October 16 | 1:50 PM - 2:35 PM

Customer Speaker

Jeff Pratt

Jeff Pratt

Commerce Practice Director | Verndale

Bio:
Jeff leads Verndale’s Commerce Experience Practice, leveraging 25 years of experience as a business owner as well as his digital strategy leadership across a wide variety of industries and business models. Having built his own timber frame cabin, he is as hands on as they come. True to form, he sweats the details and plays an active role in each and every one of our commerce engagements – as a strategic advisor and stakeholder through every phase. His broad background has given him experience in a wide range of experiences and technologies, from online to in store – and his ability to understand how they all work in concert with each other is a rare and beautiful thing. Jeff’s client work includes an acute focus on the manufacturer / distributor sector within B2B business models and he also broadens those engagements by leveraging his experience in CPG and omni-channel retail companies such as Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company.

Sessions:
A Framework for Alignment and Digital Transformation - Tuesday, October 15 | 2:45 PM - 3:30 PM

Sponsor Speaker

Charbel Abou Chaaya

Charbel Abou Chaaya

Chief Digital Officer | Xngage

Bio:
Charbel possesses more than 15 years of hands-on experience in the information technology industry. With an extensive background in Software Engineering and Multimedia, Charbel blends his technical and creative skills to design highly usable and accessible digital products to meet the needs of B2B buyers and sellers in a digital economy. Prior to becoming co-founder and managing partner of Xngage, Charbel served as CTO of Remesh, an AI-powered research platform based in NYC and delivered content & commerce solutions to a variety of global 500 companies such as The Ritz Carlton, VF Corporation and Samsung.

Sessions:
Executing-DTC & B2B Experiences on the InsiteCommerce Cloud-Platform - Tuesday, October 15 | 1:50 PM - 2:35 PM

Insite Speaker

Steve Shaffer

Steve Shaffer

Chief Executive Officer | Insite Software

Bio:
Steve joined Insite’s Executive team in 2013, and also serves on Insite’s Board. Most recently he served as the General Manager of Jobs2web, a SaaS recruitment marketing company (backed by Updata Partners) that was acquired by SAP in December 2011.

Steve is a proven leader in building and helping scale technology companies.

Prior to Jobs2web, Steve served as the CFO & VP of Business Development for Harland Medical Systems, a venture backed med-tech company also based in Minneapolis. He brings a broad background in business development & strategy, finance, and operations, including experience in consulting and public accounting (Grant Thornton) as well as manufacturing (Sara Lee). Steve holds an M.B.A. from the University of Illinois, and a B.A. in philosophy from Wheaton College (IL).

Sessions:
Insite CEO Welcome - Tuesday, October 15 | 9:00 AM - 9:15 AM
Executive Panel Discussion - Tuesday, October 15 | 12:15 PM - 12:50 PM

Insite Speaker

Tom Frishberg

Tom Frishberg

VP Engineering | Insite Software

Sessions:
Insite Product & Engineering Roadmap - Wednesday, October 16 | 10:15 AM - 10:45 AM
Engineering Panel - Wednesday, October 16 | 1:50 PM - 2:35 PM

Insite Speaker

Brian Lockwood

Brian Lockwood

Sr. Director of Platform Assurance | Insite Software

Sessions:
Engineering Panel - Wednesday, October 16 | 1:50 PM - 2:35 PM

Insite Speaker

Peter Gaard

Peter Gaard

Senior Developer | Insite Software

Bio:
Peter is a senior developer for the Insite Software research and development team. He has contributed to many areas of InsiteCommerce over the years including front end development, APIs, search, mobile, and the Spire project. He has been part of the evolution of the product from server side ASP.NET to what it is today and where it is going in the future. Prior to joining Insite, he worked at Dow Jones on the MarketWatch investment website.

Sessions:
Search and Search Tuning - Wednesday, October 16 | 1:00 PM - 1:45 PM

Insite Speaker

Dave Campen

Dave Campen

Senior Data Engineer | Insite Software

Bio:
Dave Campen is a Senior Data Engineer at Insite. He has been at Insite for over 2.5 years and is the product owner of InsiteAnalytics. Dave has worked with large scale data warehouses and analytics using a wide a variety of technology deployments for over 13 years. Dave’s deep understanding of data warehouse implementation and visualizations have been instrumental in the launching of InsiteAnalytics platform.

Sessions:
Information is Power and Data & Analytics is King - Tuesday, October 15 | 11:05 AM - 11:50 AM

Insite Speaker

Jon Greene

Jon Greene

Chief Customer Officer | Insite Software

Bio:
Jon joined the Insite Executive team in July of 2013. Most recently, he served as Senior Director of Customer Value at SAP Cloud and, prior to that, Vice President of Client Strategy at SaaS companies Jobs2Web and SuccessFactors. Jon also held senior client management roles for 12 years at interactive marketing agencies JWT and TMP Worldwide and spent three years in Corporate Marketing and Field Sales at Ameriprise Financial after they spun off from American Express. Jon has extensive experience in customer lifecycle management, interactive marketing planning and strategy, action-oriented analytics, branding and advertising. Jon’s objective is to lead and motivate the Customer Success team to drive ongoing client value, measurable business impact and develop long-term strategic client partnerships. Jon holds a B.A. in Government and Art History from Lawrence University in Appleton, Wisconsin.

Sessions:
2019 Customer Success Awards - Wednesday, October 16 | 9:45 AM - 10:15 AM

Insite Speaker

Jeff Natzke

Jeff Natzke

VP Product | Insite Software

Bio:
Jeff has worked at Insite for over 7 years, originally working on customer implementation projects and now leading Insite’s product vision. His experience spans almost 20 years as an analyst, architect, and technology leader. Previous to Insite, he spent 7 years at a mid-size distribution and manufacturing company. He worked on a number of business & IT-related projects within the organization: ERP Conversion, B2B & B2C Site Launches, Launching a 3PL Division, etc. These real-life B2B experiences give him a unique perspective and deep understanding of our customer’s needs.

Sessions:
Insite Product & Engineering Roadmap - Wednesday, October 16 | 10:15 AM - 10:45 AM

Insite Speaker

John McCarroll

John McCarroll

Senior Integration Analyst | Insite Software

Bio:
As Insite’s Senior Integration Analyst, John manages the day-to-day development operations for all Insite’s third-party connectors. This includes, but not limited to, Payment Gateways, ERP Connectors, PIM Integrations, and PunchOut. Before joining Insite, John spent time as a consultant for a Fortune 50 company and spent nearly eight years at Uline Shipping Supplies, handling ERP/eCommerce integrations, PunchOut, and internal-facing projects.

Sessions:
Your World, Connected - Tuesday, October 15 | 2:45 PM - 3:30 PM

Insite Speaker

Sarah Norris

Sarah Norris

Business Analyst | Insite Software

Bio:
Sarah is a business analyst for the Insite Software product team. She works with the Insite development teams on the storefront solution, including search, SEO and the Spire project. Prior to joining Insite, Sarah spent seven years as a technical writer at SAP’s HR Cloud solution, SuccessFactors.

Sessions:
The Search Engines are Watching… - Tuesday, October 15 | 3:35 PM - 4:05 PM
No More Hide and Seek: Search Tuning at its Finest - Wednesday, October 16 | 11:05 AM - 11:50 AM
Search and Search Tuning - Wednesday, October 16 | 1:00 PM - 1:45 PM

Insite Speaker

Rachel Walwood

Rachel Walwood

Front End Developer | Insite Software

Bio:
As an Insite front-end developer, Rachel focuses on the nuances of Javascript/Typescript, accessibility, user experience, and consistent design implementation. Her nine plus years of experience in the software industry in roles across the SDL gives her a unique perspective on the opportunities and challenges of building Insite’s front end with an eye to extensibility.

Sessions:
Everything You Need to Know About the InsiteCommerce V5 Spire Front End - Tuesday, October 15 | 1:00 PM - 1:45 PM

Insite Speaker

Darwin Zins

Darwin Zins

Chief Architect | Insite Software

Bio:
InsiteCommerce is the brainchild of Darwin. Back in 2006, when Insite was writing custom websites, Darwin said we could build a better platform and tooling and thus was born the application. Darwin has been the Chief Architect of the platform since inception and brings both a pragmatic and business-focused orientation to it while staying at the forefront of current design patterns and tools.

Sessions:
Better, Faster, Stronger Websites - Wednesday, October 16 | 11:05 AM - 11:50 AM
Engineering Panel - Wednesday, October 16 | 1:50 PM - 2:35 PM

Insite Speaker

Mike Wentz

Mike Wentz

VP of Industry Alliances | Insite Software

Bio:
As the former Executive Vice President of 10 years at IDEA, Mike brings a wealth of knowledge on data feeds and content enrichment providers for manufacturers and distributors. Prior to his time at IDEA, Mike was the Director of Business Development at Epicor for 5 years and VP of Sales and Marketing at Trade Services Systems, for 15 years.

Sessions:
Feed the Hunger for Product Content - Tuesday, October 15 | 1:00 PM - 1:45 PM

Insite Speaker

Bela Vander Voort

Béla Vander Voort

Senior Full Stack Developer | Insite Software

Bio:
Béla is a long standing member of the Engineering team and is a Team Lead focusing on our CMS application. He was the original designer/developer of our first CMS and is leading the way, along with Ryan Lamanskyto built out our new CMS application. Béla has over 15 years of development experience building both custom websites and complex applications. He spearheaded the internal automated UI testing framework and our deployment infrastructure.

Sessions:
Build It and They Will Come - Tuesday, October 15 | 10:15 AM - 11:00 AM

Insite Speaker

Sara Winter

Sara Winter

Product Manager | Insite Software

Bio:
Sara is a Product Manager for the Insite Software product team. She works with the Insite development teams on the storefront solution, including search, SEO, and the Spire project. Prior to joining Insite Sara spent 2.5 years as the eCommerce Operations Manager at Christopher & Banks. She also spent 10 years at Digital River in various Technical and Client Operation roles supporting both clients and internal product teams. She supported a constant stream of small to large projects necessary to maintain and expand eCommerce stores. Being able to work with such a diverse set of clients and various internal IT groups has been invaluable and brings a real-world perspective to complex initiatives.

Sessions:
Customer Adoption and Engagement: How to Build eCommerce Experiences Your Customers Can’t Live Without - Tuesday, October 15 | 10:15 AM - 11:00 AM
The Search Engines are Watching... - Tuesday, October 15 | 3:35 PM - 4:05 PM

Give Them the Power: How to Increase Customer Self-Service - Wednesday, October 16 | 1:00 PM - 1:50 PM
The Art of Increasing Wallet Share - Wednesday, October 16 | 1:50 PM - 2:35 PM

Insite Speaker

Lee Anderson

Lee Anderson

Program Manager | Insite Software

Bio:
Part of the Insite family for over 5 years, Lee is Insite's Mobile Program Manager. Lee has vast experience working with partners through implementations, providing technical support to customers, and engineering Insite products. This experience is coupled with 13 years of experience spanning various IT projects, commerce roles, and construction of online services. He now manages Insite mobile experiences including the InsiteCommerce Mobile App and InsitePortfolio.

Sessions:
Getting More out of Mobile - Tuesday, October 15 | 2:45 PM - 3:30 PM

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